How to Stop Playing into Urgency Culture While Still Thriving in Your Business

INTRO: [00:00:00] After generating over a million dollars in sales and selling one of her businesses with a single email, your host Katherine Thompson, takes an unconventional approach to marketing and sales. So if you are ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you are in the right place.

Be The Sought After Entrepreneur podcast is here to help you ditch the cookie cutter one size fits all approach to marketing, and use your unique energy to effortlessly attract the most aligned clients when you do this. You can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

Welcome to Be the Sought After Entrepreneur podcast, and here's your host, Katherine Thompson.

Kathryn Thompson: Hey, hey, super stoked that you're tuning in this week's episode. I cannot wait to [00:01:00] dive in today's topic because we're talking about something that's really near and dear to my heart, but also something I have a lot of experience with, and that's falling into the trap of urgency, culture, needing to be productive 24 7, needing to show up consistently online.

24 7 in order to be successful. And I have spent the majority of my adult career and entrepreneurship journey in this energy. And if you've been in my world for a while, you likely know that I have veered so far away from this and that I no longer buy into that. And what's interesting about this conversation is, is that it's coming on the back end of me being off grid for a week.

So I've just come back from being in the Blue Ridge Mountains in North Carolina where I attended a women's festival, where I was the second shooter. I was photographing it and before I went, uh, the organizers of the event told me that, Some places on the property I would have access to cell coverage as well as, you know, internet or data that [00:02:00] I could get online and communicate with clients and that sort of thing.

And so prior to leaving, I communicated with my clients that, well, I would have spotty service and coverage that I'd be checking in, but maybe not as regularly as I would. And what's so funny about it is, is that I didn't really have coverage. There was like a spot or two where I could get a bar of text, but you know how painful that is to text when it's like sending, sending, sending, and then maybe it gets sent off, maybe it doesn't try again.

That sort of thing. I mean, there's nothing worse than that. So, I didn't get a ton of coverage and I spent, like I said, five days at this festival where I had real no contact with the outside world, which is really beautiful. The last time that I experienced really anything like that to that length of time was when I was in the Philippines where I was living in a remote village and for weeks and weeks and weeks on end, I was there for three months.

I had no connection with the outside world. I was living day to [00:03:00] day in the present in that moment. I had no connection with the outside world, which is a really beautiful lesson in life in so many different ways. And what this reminded me of and why I wanna have this conversation is because I went away for an entire week, and when I came out and emerged into the real world, I had messages from clients who were absolutely crushing it.

I had messages from clients five days prior who had a question for me that never got answered for five days. But when we live in what we call urgency culture or hyper productivity, this isn't accepted, right? Responding to clients within 24 hours is like the norm. Otherwise, we're not giving them value, otherwise they're not getting what they paid for.

And in reality, What they paid for is a mentor or a coach or a consultant that. Is creating a space in their life to be [00:04:00] creative, to be creative problem solvers, to take breaks, to go away on vacation, and which is what also makes Spellbound really unique in a lot of ways, because anybody that comes into spellbound, I honor their holidays and vacation.

Lots of my clients will take four weeks off and I honor that and I add four weeks on to their time with me in spellbound because. I want to encourage people to take a break. I want to encourage people to step off this hamster wheel of needing to be productive 24 7. I want to encourage people to take the space away from social media if they need and feel that they need that.

And what's really interesting is, is that I live in this world now where I've kind of stepped away from this urgency culture, this needing to be consistent online, this needing to be overly productive. And it's taken me a lot of work, trust me on that. It has taken me years and years and years to unravel this.

It didn't happen overnight. It's taken me a long time to [00:05:00] sort of really anchor myself in and. Create what I wanted in my life and in my business in a sustainable way. And what's really beautiful is, is a really good friend of mine is taking four weeks off right now, and she has a group coaching program and she asked me to come in and teach within it while she's away on holidays so that her clients feel supported and that she can take a break.

And we were on this call today. And they were asking me, you know, about their content and how often they should post and that they know they need to be consistent cuz that's what everybody tells them. And I'm probably the most counterintuitive marketer and I probably give a lot of marketing gurus gray hairs because I just blow holes in that hole.

Essence that we need to show up consistently online. I think I showed up seven times, like literally posted seven times on social media in June, and I am creating consistent sales in my business month over month, over month. [00:06:00] I think I posted three times or four times in May, and most of the posts are the podcast episode getting posted to Instagram and.

I was sharing that with these women on the call, and they're, they were looking at me like, what? What do you mean you're posting three to seven times a month on Instagram and you email your list once a month? And I was saying, yeah, because I'm like the least consistent person out there. My energy isn't consistent.

I have ebbs and flows. It comes and goes. It's not logical. I can't predict it. And so I'm not gonna build a business that has the rigidity of me needing to create content. Daily for social media, cuz I know I can't sustain that. I know month, over month, over month, I can't sustain it. So I'm not gonna build a system within my business that relies on me to post content every single day in order to drive sales.

And two years ago, that was the hamster wheel I was on two [00:07:00] years ago. I was posting pretty much every day on social, five days a week, showing up in stories. Selling my things and sure, I was generating revenue in my business. Sure, I was making sales in my business, but when I wanted to take three weeks off in the summer, my business came to a halt unless I batched a shit ton of content in advance and had someone schedule it for me, which is totally possible, but, Like I said, I am the least consistent person energetically, and I'm okay with that.

I'm absolutely okay with that, and I said this to them on the call today. I said, I have no desire to fall into the trap that I have to post five times a week or seven times a week, or show up on stories daily or do live a week. I know that I will never sustain that. I might do it for 30 days or 60 days, but eventually I'm gonna fall off that wagon.

And the more I started to understand who I was energetically and how I function [00:08:00] energetically, the more I was able to build a business. I. And a system around who I am and what I'm here to do and why I'm sharing this with you is because, again, I think there's so much rhetoric out there about urgency, culture, productivity, and consistency, that we need to create quick results.

We need to create fast results in order to somehow be successful. And if we don't create it in this certain timeframe, then. We're deemed not successful. It's like we don't have a business. We're not, you know, worthy of sales or whatever it might be. That's the whole urgency culture. But what plays into urgency culture is also this hyper productivity that we need to constantly be producing.

We need to constantly be showing up in order to give value to our audience or the people that pay us or whatnot. And what's really beautiful about the container that I've created, spellbound, I had a client [00:09:00] recently tell me that the energy within that container is so beautiful because one. I don't put pressure on my clients to get results by a certain period of time, and I also don't take that on myself if my clients aren't getting results in, you know, a week or two after starting with me.

I don't make that mean anything about the value that they're gonna get. I literally had a client tell me after four months, she said, I feel like I'm moving really slow. And most people would quit after four months because they maybe wouldn't see the results. They weren't seeing the results fast enough, and so they would quit.

And what we were doing together was building the foundation. We were building the machine. The machine that could run well, she went on holidays. The machine that could run well. She had a life crisis, the machine that could run with her there or not there. And yes, it took four months to get it going and to get it up and running because [00:10:00] she was also serving other clients at the time, right?

So she was building this machine and getting it going and ironing out the idea. And within four months she got it up and running. And when I got out of the bush, I'm calling it in North Carolina, I had a message from her that was like, I'm getting so many consultation calls, Kathryn, and I've just signed my first client through my funnel and I'm just like, this is life changing, right?

This is life changing. I. But it took four months to get it up and running. And why I'm sharing that with you is because, again, oftentimes we'll have clients that come into our world and we're serving them. And if they don't get results fast enough, somehow we make it mean that we're not a good enough coach or a consultant or a program isn't valuable.

We might burn it to the ground or we might, you know, pivot and do something completely different, or we stop growing the offer. We stop growing the container because, well, I can't bring any more anybody else in here [00:11:00] because my clients aren't getting the results that are deemed, you know, A measurement of success.

My clients are getting results in, you know, a week or two after starting. We've seen those messages. We've seen those messages time and time again from coaches that are like, this is what happened two weeks after they joined my program. This is what happened within a week of them joining my program. And what's so misleading about that is, is that you know, the results that you're creating in a week.

Might have taken a lifetime to get to that point. You know, I've been in programs where I've created massive results in a 30 day period, but I'm like, I have 15 years experience. I came in with 15 years experience, so don't compare my quick results in the 30 days to somehow make it sound like your container, your program is this like really amazing program that creates all these results really, really quickly.

Cuz the downfall of that is, Most of the containers I've been in, I've created these quick, fast results because that's what they were [00:12:00] selling, and I was never able to sustain it. I was never able to sustain it until I got really freaking clear on who I was as a human energetically and what I was here to do and how I wanted to show up.

And I came out of this particular container where I had created these. Blips these 40 K cash months and then nothing for six months. Like not nothing. I was creating revenue, but it was like trickling in, right? It wasn't the sustainable 40 K cash months. So I was frustrated because I was like, well, this is what the promise was, right?

That you would help me create a hundred K months or whatever it was. And what I realized through that experience was, Is what I didn't want. What I didn't desire and what I didn't desire was I didn't desire to be on this hamster wheel of needing to create content every single day or five days a week. I didn't desire having to put in my calendar that I was gonna show up live once a [00:13:00] week.

I didn't desire needing to send two to three emails a week to my list. I didn't desire that. That's not what I craved, and I also knew that. There are periods throughout the year that I'm very creative and I love to birth new ideas. And then there's many periods throughout the year that I'm not, that I love to just go with the flow and ride the wave based off what I've already created.

And what super cool is, is that when I shared this with these women on the call today, literally they were like going, my brain is just exploding because everything I was saying was something that resonated with them. They're like, I also am like this. I'm very cyclical. I get these like hits of inspiration and then I go through the what I, you know, a bit of a lull.

But the problem is, is that again, we live in this culture that we need to continually be producing. We need to continually be consistent. We need to be on this urgency, go, go, go, go, go hamster [00:14:00] wheel that when we dip and don't have the inspiration, we somehow make it mean that there's something wrong with us.

And that. We need to like fix it or like, how do I become inspired? And what's really funny is, is that, you know, again, for me, what inspires me is it's totally illogical. I don't know when I'm gonna get hit with inspiration. I can't tell you that it's gonna be tomorrow or the next. Stare the next day. And what these women were saying was that I was giving them permission, which I don't need to give anybody permission, but they were like, I'm, you're giving me permission to just do it my own way and to trust my resistance, to trust what doesn't really work or vibe for me to trust that you know, that I can still be super fricking successful and not have to show up.

That's what's really interesting is, is that, um, I welcomed a beautiful soul into spellbound recently, and a friend of mine who's been kind of watching my journey over the last couple years said to [00:15:00] me, you were gone off grid for a week in June and your business is still thriving. And that was not my reality.

Two years ago. That was not my reality. My business still, you know, Created revenue, but it came to a fricking screeching halt. When I went on holidays. It came to a fricking screeching halt if I wasn't feeling it, if I felt sick or shit was going on in my life around me, or you know, I just wasn't in the mood.

I just didn't feel it. And my business would come to a halt because I was riding this hamster wheel of needing to be. In full inspiration all the time, needing to be in full creation mode all the time. And what's crazy is, is that my months of creation is I, it's every year between September and December I feel this like wave of inspiration, this wave to create something new.

And then from January till about September while I'm creating [00:16:00] and doing things creatively, I'm not really producing any new offers or anything like that, and I have, and I just don't have the desire. But years prior in order to like continually generate sales, I was creating new offers, I was doing new things, that sort of thing.

And it always felt super hard between January and September, like it always felt so freaking hard and yet I forced myself into doing it in order to, you know, Create a sustainable business, but in reality, I was just doing like the polar opposite of that. And so I'm sharing this with you because I really believe that this message needs to come out more and more and more in the business space.

Especially as female entrepreneurs because we are cyclical and rhythmic, rhythmic beings. We are women. We go with sort of the flow of things and that the flow of things might not always be go, go, go. That's the masculine energy, [00:17:00] that's the masculine structure, that's the masculine way of doing things, being productive, hyper productive, hyper consistent.

Showing up in that energy. And like I said, I spent many of my years there and if you're following me, you've likely resonate with what I'm, what I'm saying. But where I've now really turned the ship in my life and in my business is really trusting my own inner guidance, but also trusting my own ebb and flow.

And also knowing that I can't predict when that ebb and flow is gonna happen. It's super illogical and if you're into human design at all. I'm a sacral being, and so my sacral pulse that tells me it's go time is the thing that tells me it's go time and it's 1000% illogical. There's no timing. I can't say like, oh, next Friday this is what's gonna happen and therefore we're gonna go with this.

Which is why I've also stepped off of scheduling live launches. Right. I've stepped off the launch [00:18:00] model because it was always based on some time period that I had to like, block off, I'm gonna launch July 15th and therefore for the next two months I'm gonna promote what I'm doing. And that never really jived with me because it was some arbitrary date in the future that I was like, I don't know if I'm gonna have the fricking energy for it.

I don't know if I'm gonna be able to show up energetically at that time. And again, in the masculine world, in the world that we're very much conditioned in, it's like, well, you just push through that shit. You just push through it and you just do it. Like stop making excuses. What I'll tell you now is that my business is doing far better financially than has ever done because I'm doing it my way.

And I feel good about it. This is one of the other big conversations I've had lately, is that I'm putting in so much effort, Kathryn, and the payoff is not matching the effort again, of being [00:19:00] there. Two and a half years ago, I was working my tail off. Trying to make the business go. And again, I was creating sales and generating sales in my business, but I was putting in so much fricking effort that it literally probably was making $3 an hour.

I'm not even kidding you, because of the timeframe and the amount of time that I was working in my business. And I get it. When you're first starting a business and getting it off the ground, yes, we've gotta put in effort. I'm not someone that's like, oh, you can't, you don't work at what you're doing and it's gonna take no effort at all.

No. But if you're desperately trying to make things happen and you're creating content just for the sake of creating content, because that's consistent, I. I will tell you right now that at some point in your journey, whether it's three months, six months, 12 months, two years, eventually you're going to go, this is not sustainable.

And I've heard it time and time and time again, and so my whole essence is that you wanna create something that's [00:20:00] sustainable within your business, but also something that you can ebb and flow around and step up. Off of this urgency, productivity, consistency, hamster wheel that we're being told that needs to happen in order to be successful because that really actually isn't true.

Um, and I see a lot of entrepreneurs who are proving this, like, you know, wrong over and over and over again. And I'm one of them, right? Like I said, my friend said to me, she's like, you were barely on social media and you're signing clients into spellbound. And I'm like, I know because I created the system.

I have a system that allows my business to be promoted without me having to show up on social all the time and promote. Um, and that's one of the things I help women inside Spellbound do. Um, and the other thing that I hear often too is that, you know, The efforting, the consistency, the over productivity, the needing to produce all of the [00:21:00] time, and then feeling drained and burned out as a result of that.

And then not knowing how to sort of fix that problem. And one of the. Biggest things I keep hearing is structure. I've heard this so much on all the calls that I've had this week since being back from North Carolina, and that's like, I just want structure. I'm feeling very scattered in my business and I know it's impacting my sales, but it's also impacting how sustainable my business is gonna be because I don't have the structure and I don't have the structure to scale now.

Structure doesn't have to be a complicated funnel. You know, I hear a lot of messaging, oh, I don't wanna do complicated funnels and I don't wanna do yada, yada, yada. And we have this mindset of like what we don't want. And yet we've never tried it. And I'm saying that because I used to be this person as well, where I would look at coaches trying to put a ton of structure on me going, you need to build this, you need to do this, you need to do this.

And I'm like, [00:22:00] The rebel, right? That didn't want to do it, but creating some structure in your business that allows you time to step away when you need to is vital. Vital for the business to be sustainable, but also vital for the business to scale. You need some type of structure in your business. You need some type of marketing and sales machine, as I call it.

That sounds very, Masculine and for female soulful coaches or entrepreneurs who are very much in their feminine, that can almost sound like a turnoff, but it's true, right? If you have a machine that allows you to attract clients in an automated way, Then you can ebb and flow around that, which is what I've done, right?

I've created the machine, let's just say, which allows me then to not have to post that often on social media because my machine, it's doing its thing on the side. And I can show up in my [00:23:00] full inspiration on social, which is three to seven times a month, and it might be 20 times in the coming months, I don't know.

But the beauty is I'm not relying on social media. I'm not relying on Instagram. I'm not relying on my posts. I'm not relying on a Facebook group. I'm not relying on that to feed. My business basically to, to serve the people that I'm here to serve. Um, but that's what works for me. There's nothing wrong with showing up on social.

That's what you want to do. If you're a content creator and you love creating content and you're like literally in the most fulfilled, joyful space when you're doing it, like. All the power to you. I just knew and had identified after trial and error. I was just like, I'm not designed to be a content factory.

I'm not designed to be pumping out content daily or five days a week. And so that I knew wasn't sustainable, but I had to really rectify. And release the belief that I needed to be hyper [00:24:00] productive and hyper consistent, and I needed to be riding this urgency culture of do, do, do, do, do, do, do, do, do, and having like, you know, everything happen at rapid speed in order to be successful.

The slower that I've taken in my business and the more I actually slow down on my business, which sounds so freaking cliche. Literally the more results and the more, uh, benefit I'm creating within my business. But what's beautiful about it, I'm also attracting the most beautiful humans. I just had this conversation with a woman who's considering spellbound, and I just said to her, I'm an absolute awe of the people that are coming into my world, literally in awe.

Like I look at the women and the beautiful one, conscious man in Spellbound, and I'm like, y'all are in here and you're all phenomenal human beings. And that is, Amazing. It's amazing. But again, you go back energetically to who you are, and the reason why I'm in awe is because [00:25:00] I got really clear on how I wanted to run my business.

I got really clear on how I wanted to market. I got really clear on the fact that people can come into Spba when they're ready. I don't need to put some type of false urgency on them. I don't need to tell them that there's a deadline or the price is going up or whatever. They can come when they want.

And what's beautiful about that is that's the energy that they come into the container with. And therefore there isn't this. Desperate urgent energy that's within spellbound, because that's not what I'm perpetuating out. Right. And for the longest time, I couldn't figure out in my world why sometimes I was attracting misaligned clients.

And now I see that so clearly, and that again, I was on this hamster wheel of pushing out content, trying to, you know, convince, trying to prove that what I had to offer was phenomenal. Creating these false deadlines, so to speak. I wasn't really creating false deadlines, but urgency creating deadlines out there on my [00:26:00] timeline, right.

And my timeline is gonna be very different than somebody else's. And now this pressure has been totally taken off, and that's what I hear. Besides the amazing results that people are creating within spellbound, that's one of the things that just makes my heart sing is like, Catherine, your energy. There's just like no pressure.

There's no pressure to create results in a specific period of time. There's no pressure to. Get stuff done, and I know you're not gonna carry me up the mountain. You know, that was what one woman just recently said, like, I know you're not gonna carry me. I've gotta do this work. And I said, yeah, absolutely.

Right? And so the energy that we put out, the energy that we. Exude out is the energy that we're gonna get back from our clients, from people within our world. And so you've gotta be aware of that. The traps maybe that you're falling into. The urgency, the consistency, the over productivity, right? Where does that.

All come into play in your business and can you step [00:27:00] off of that? Because like I said, you don't need to be racing through life or chasing that next big thing in order to be successful now. And I just wanted to have that conversation with you today because like I said, I'm hearing it more and more and more.

I'm hearing the fact that people want the structure, they want the sustainability. And they wanna slow down and that they ultimately want to enjoy life. And if there's anything that being off grid for a week taught me was, is that one life carries on in a lot of ways that my clients are 100% self-sufficient human beings that, that I can go away for five days or seven days and be completely off grid and they still have a ton of value and they're still crushing it.

And all of that, right? That I don't need to respond to somebody within a 24 hour period, or they're gonna like, you know, feel like they're, they're not getting their money's worth and that sort of thing, which is an energy in a lot of [00:28:00] containers. Lots of containers. That's the energy, right? It's like, well, I'm paying you, so therefore you should respond to me within 24 hours or 48 hours, or, You're going away on holidays.

Oh my gosh. Like what am I gonna do? Like how am I gonna move forward in my business? Right. I've heard this a lot from clients of mine who have had containers like that where clients have gotten upset that they've went on holidays. You know, that's not the energy that I want to. Created my business, which is why it's super cool that I also honor people's holidays.

You know, I have clients that'll go away for four weeks and I just tack on four more weeks off on the back and the spellbound, because I wanna encourage my clients to live their life. That's the whole premise of this, right, is to do really purpose driven work and have the impact that you have, but also enjoy life.

There's nothing, you know, that's the whole point of it. We're not here to just work ourselves to the bone. We're not here to be in our business 24 7. We're here to enjoy life. We're here to experience life. We're here to experience the now. We're exper. We're here to do work that we [00:29:00] ultimately love and we can't do that and fully be in that.

Full presence. If we're riding this urgency culture, if we're being hyper productive, if we're needing to be a hundred percent consistent all the time, we can't be in the present moment. We can't live in the present moment if we're constantly thinking about what we need to do in order to move our business forward 24 7, right?

We're constantly thinking about how, where we wanna run from. Oh my gosh. I, I'm in this current CI circumstance right now, and I want freaking out, and therefore I'm gonna buy into something in order to get me outta the thing that I'm in. Or, oh my gosh, I want to create X in my life and in my business, and therefore my eyes are just there like, We need that presence in the present moment right now.

Which again, being at that festival, that's what that reminded me of. When I didn't have self coverage, I couldn't [00:30:00] scroll on Insta, couldn't scroll on Facebook, I couldn't be in my emails. I couldn't really text because it wasn't sending, I'd had one bar and then zero bar. Right? So, I had to make friends with the people around me and have conversations with them.

And what's crazy is it reminded me so much of the Philippines when I was there is like we went to bed when the sun went down because it was night and we just crawled into bed and went to bed, and then we woke up when the sun rose. And that's exactly how it was in the Philippines, right? Whereas. When you're at home and you have access to the Netflix and the scrolling, I mean, you could stay up till two in the morning and scroll on instead if you wanted to.

Right. You could stay up till two in the morning and and binge watch Netflix. Whereas this was kind of like you went to bed when the sun went down and you woke up when the sun woke up and then you got out of, you know, I crawled outta my car. I was sleeping in my car for five days, but I'd crawl outta my car and that.

The two cars next to me, I would have morning coffee with them, you know, and it was just, we had these conversations in the present moment and it's just beautiful reminder [00:31:00] that while I was at the festival, And totally off grid that my clients were still crushing it and moving ahead with their business and that I don't need to be available 24 7 to them either for them to continually get value, but also for them to like completely crush it in their business that I don't need to be available all the time.

Which again, is something that I think a lot of coaches really struggle with. But business owners struggle with in general of like, well, if I'm not available 24 7, then my clients won't get the value, or I'm not gonna be able to make sales. I need to sell every day in order to make sales in my business, which is absolutely bs.

You don't need to sell every day in your business. I never post on social about selling anything on social media ever. I never post about it. I talk about spellbound from here and there and, and the results people are getting and sharing some of the stories. But I don't sell the offer. I don't sell the [00:32:00] offer on social media every day.

I don't talk about how many spots I have available. I don't, you know, I'm not putting that up there on social media. And so again, we've gotta kind of look at. What we buy into and what we believe is needed in order to be successful. And then also get hyper aware of like, does that resonate with me?

Because again, I also was like, the more I talked about the offer and tried to sell it, it very, it felt very forced to me. It also felt like I was just pushing this offer down people's throats 24 7, and it was just something I just didn't wanna do, you know, because I also know that my message and what I'm here to share and why I want to share what I share is because I.

I want to create an impact and just selling an offer constantly, like promoting spellbound on social media. What's the value and the impact of that? There's no real impact, right? The impact for me is to share something thought-provoking or help shift somebody's belief or [00:33:00] give somebody fricking permission to do it their way.

Like that to me is super potent and powerful, and that to me is what I want to. Create, but also create it from a place of, you know, divine download or channeling or whatever you want to call it and share from that place versus sharing from this rigid place of like, must talk about my offer every single day, or I won't make sales.

Which to me is like, again, one of the biggest lies that I think we've been told in the online space, which all comes back to urgency, culture. Overproduction overproducing and being productive. Being consistent when we really are not consistent beings and that nothing is consistent in life, that life is always changing.

Business is always changing. The only thing that is consistent is change, right? And so why are we trying to be the same person and why are we trying to take the exact same actions every single day in our business? When. That's just not who we are. [00:34:00] We're setting ourselves up to fail. And again, that old masculine structure is we'll just push through, just force yourself through that.

And that's not where I wanna live, and that's not where I wanna be. And the minute I released that, everything changed in my business. Everything changed in my business. And I'm not just saying that I'm legitimately. Legitimately telling you the truth about that, like so much has changed. Um, in terms of how I feel in my business, how I love, I.

Like what I do and who I serve, uh, to the money that's coming into my business, to the opportunities that are falling in my freaking lap, um, that are just absolutely amazing. The partnerships and the collaborations that are coming into my orbit, that I'm like wowsers and the types of clients that are coming into my world that I'm like, oh, wow.

Like, you guys are amazing. So again, I just want to like, Bring it home and wrap this up with y'all because I think, you know, I've covered a lot here [00:35:00] today, but I hope that this episode is gonna give you the permission to like at least contemplate where you're at in business and contemplate where you might be buying into this whole.

Needing to be available, needing to show up, needing to be consistent. And then this urgency, right? This urgency to make things happen like today, tomorrow, or yesterday. Um, and what that's actually doing, because to me, urgency and needing to create something, Like in an urgent time period, and putting it in a time period is a very limited way to look at things, um, because it's very linear, it's very limited.

What if you just, you know, spoke what you wanted and claimed what you wanted and watch what happens This. I recently did this, and I've been asking for something in my life, and I'll share more about it later, but I've been asking for something and this opportunity fell into my lap, [00:36:00] and it was exactly what I asked for, but it wasn't in the way that I expected was gonna come and if I wasn't aware at what was going on and the, the opportunity presented myself, presented itself in this way.

I would've bypassed it, I would've been like, no, my, I'm totally focused on this other thing. Then I would've completely got rid of that opportunity. And the beauty is, is that I just had the awareness of, wow, this is exactly what I was sort of asking for. And here it is. So with that, I'm gonna leave you and I really hope, like I said, I would love for you to take an inventory in your business and start to really ask yourself what it is that you want.

And then start to ask yourself, am I not doing this because somebody told me it's not possible? Am I creating content five days a week? Cuz someone told me that I needed to be consistent and that's what I need to do. Am I talking about my offer every single day on social media and still [00:37:00] not seeing a ton of traction in my business because that's what someone told me I needed to do.

Am I selling and marketing in a way that I have a ton of resistance around, but that's what someone told me I needed to do. I want you to take inventory about your business and really start to look at the things that you're doing and the ways in which you're showing up, and is this your natural way and natural expression of showing up?

That will indicate again, where you're creating resistance in your business, but where you can release and let go and really sit back into the ebbs and flows of your business. Um, and then also, you know, really asking yourself where you could maybe put some structure in your business that will allow you to step off the content creation hamster wheel that'll allow you to post three to seven times a month or send a monthly newsletter.

When you feel like it, um, because you're not relying on that form of communication or content creation to drive sales into your business. So with that, I'm gonna leave you and I really hope that you've enjoyed this [00:38:00] episode all around urgency, culture, um, per over productivity and the need to be consistent, which is, um, so not true because we are not consistent beings.

We are cyclical and rhythmic, and we need to follow that. And, and trust that and lead into that. Now into next week's episode. If you're feeling scattered right now in your business or that you've done a really good job creating and generating sales in your business and creating the impact that you want, but you wanna reach more people, but you know that you need structure in your business to some degree in order to be able to scale, then you're gonna wanna tune into next week's episode because this is one of the.

Biggest questions I've been getting on all of my discovery calls for spellbound is Catherine. I really want the structure, but I am like hyper intuitive or I'm completely right-brained. I have no analytical or strategic bone in my body. Like what do I do and how do I do it? I'm gonna share with you how [00:39:00] I create.

Beautiful structure in my business so that I can be that intuitive human that I am in my business as well. But also that it allows me to create consistency without having to be consistent, which is huge. And obviously if you're just listen to this episode, you know why? Because I'm not a consistent human being.

And so if you resonate with that and you're like, heck yes, I wanna hear how she does it. I'm gonna be sharing with that, sharing that with you on next week's episode. Cheers. 

OUTRO: Thanks for listening. We'll see you right back here next time. You can also find us on social media at creatively owned and online@creativelyowned.com.

Until next time, keep showing up as your authentic self.