3 Big Blindspots I Needed to Shift to Bust Through My Upper Limit

Kathryn Thompson: [00:00:00] After generating over a million dollars in sales and selling one of her businesses with a single email, your host Katherine Thompson, takes an unconventional approach to marketing and sales. So if you are ready to tap into a more powerful way to be seen her and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you are in the right place.

Be The Sought After Entrepreneur podcast is here to help you ditch the cookie cutter one size fits all approach to marketing, and use your unique energy to effortlessly attract the most aligned clients when you do this. You can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

Welcome to Be the Sought After Entrepreneur podcast, and here's your host, Katherine Thompson. Hey. Hey, super stoked that you're tuning into this week's episode. I cannot wait to dive into today's topic [00:01:00] because I believe it's something that we don't talk enough about as entrepreneurs, and I am guilty as charged, which is why I want to make it a point that I come on here periodically and share with you.

Some of the biggest lessons I've learned, some of the biggest shifts I've made on an identity level to scale my business and some of the roadblocks I kept bumping up against that I didn't even realize I was bumping up against because it was a blind spot. And I truly believe that as go-getters and high achievers, one, we don't stop long enough to really even reflect.

We just push through. We don't even stop long enough to celebrate, let alone to like contemplate and reflect. And to share with our audiences the things that we're going through, cuz we're just sort of motoring ahead. But I also think it's a really vulnerable place to sit, especially as high achievers and go-getters, to really bear the blind spots that they have and have had to overcome.

Because it kind of exposes us [00:02:00] as maybe weak or not having it all together, or maybe not being the expert we claim to be. All of the things that creep in, it's usually tied to perfection. Imposter syndrome, right? It's like I need to look perfect to my audience in order for them to take me seriously, see me as the expert, be credible.

All of the things that. Our mind loves to tell us, and so I wanna share with you and be really open with you about three really big shifts I've had to make in the last 12 to 18 months that has allowed me to literally, Scale my business and triple my revenue in my business, which is absolutely insane and I attribute that again to a lot of the identity work and the having people in my corner that can spot blind spots for me because I can't spot my own blind spots, which is why it's so important to have a mentor.

Or a guide that can reflect those back to you. And I'm very, very grateful that I have people in my corner that can reflect [00:03:00] back to me, Hey, that's a blind spot. That's a thing that's causing you to repeat patterns or hit these upper limits or plateau or experience stagnation in your business. And. I have at every stage of my business have hit these plateaus or these points where I'm like, okay, I can't really scale beyond this and what's going on.

And it was rarely a new strategy or a tactic that I needed to apply my business like getting on TikTok because the organic reach is that much better than Instagram. It was most often these blind spots that obviously they're blind for a reason I couldn't see them that were the thing holding me back from propelling forward.

Through that next level of success, and I needed somebody like a mentor, or sometimes even a client or a team member, to reflect back to me this blind spot and to really shine a light on it. And I'm gonna share with you three of the big ones that I've had to work through over the last 12 months that were literally holding me back and that have now allowed me to propel forward in my business.

[00:04:00] And regardless of the stage of business you're at, you're gonna experience these blind spots at every stage, which is why it's so important to have people in your corner that can reflect these back to you, but also point them out. The ego is so sneaky and it can disguise some of these blind spots and these patterns within what you're really good at, which is what happened here at the stage of business that I'm at right now, which is, Was very new for me in the early stages of business.

I had the inner critic, right? Which is something that I think a lot of us can resonate with. The perfectionist, the, you know, the imposter syndrome, the inner critic, this is never gonna work, they're not gonna like it. That sort of thing. I sort of elevated to this next level within my business where that inner critic isn't as loud, but.

It's now disguised within, like I said, some of the parts of me that are really, really freaking amazing and disguised these blocks within that. So the first one, now, if you're in my world, you're likely gonna resonate with this. And this is the [00:05:00] creative rebel, right? I'm a creative rebel. I'm someone who's constantly challenging, status quo, challenging the way that we do marketing.

Really questioning if the way in which we're doing marketing is the best way to do it, and how can we do it better. I'm very, very discerning about pretty much anything in the online industry. Any message that comes across my, my plate or my table, I'm like, huh, is that. Is that something that is ethical?

Can we really lean into this? Is there a way of doing this better? How can we optimize this? This is literally who I am at the core of who I am, and it's also one of the biggest blind spots that I was experiencing last year. I had hired a mentor. I absolutely adored her. I loved what she did, but about five months into working with her, This inner rebel started to question everything she was telling me, right?

I don't like or resonate with that strategy and I don't wanna do this and I don't wanna do this, and she's telling me to try this and it's not working. [00:06:00] That is mind drama. And I'm just gonna point it out and highlight that for you. That is mind drama. So if you're in an experience right now and you have a coach or a mentor and they're telling you, this is what I would advise you to do, or This is what I'd recommend, or this is how I've done it, and your brain naturally wants to challenge everything that they're saying and get hung up in that challenge of like, I don't like this.

I don't wanna do this. This isn't aligned with me. That is likely one of your blind spots. Because we can focus our energy on all of the things that your mentors are saying to you that you don't like, or you can choose to filter everything they're saying through your own G P s. Knowing that you have all of the power within you to make the decision that's best for you.

And it doesn't mean that you have to listen to every word they say or hang off every word that they say, or sit at [00:07:00] home and throw what I call a bit of a tantrum, which is what I was doing right. I was like, why don't like that? This isn't line with me? This seems more complicated than I want it. I don't wanna have to show up every single day on social media.

I don't wanna have to do a live every day on social media. I don't wanna have to send emails every week if I don't have something that I wanna say. And so these are the traditional digital marketing recommendations that come from most coaches and mentors, if I'm being honest, is you've gotta show up, you've gotta be visible, and this is what visibility looks like and this is what consistency look like.

And I am a rebel, so I challenge a lot of that and I'm like, Hmm, can we do it better? And can I challenge what somebody else is telling me is possible? But there's nothing wrong with that. I think that's a very beautiful thing and place to be, and a very empowered place to be as a business owner. Where I was getting hung up was I was obsessing, I, obsessing is probably a strong word, but I was creating [00:08:00] mind drama around.

Every little detail and tactic that she was recommending. And then I was like, Hmm, I don't wanna do this and this isn't how I wanna launch and I want to reveal my prize at the end of my webinar, but she's saying that I, that that's not gonna work. So then I would not take action or move forward because I would have what she was saying coming through.

And I was judging that in the moment. But also, again, throwing that rebellious aside. Bit of a tantrum, which is if we want to get like go back to sort of the inner child stuff, if you've ever done any inner child work is around that 13 to 17 year old that wants to rebel authority parents, all of that, right?

That's your beautiful subconscious mind. Going back to your 13 year old self who's throwing a bit of a tantrum and doesn't wanna listen to their parents and thinks they know better. And that's the energy that I was in for a bit, which is a massive barrier [00:09:00] to move forward. One, because I'm giving my power away, an energy away.

To something that doesn't even matter. You know, if we hire a coach, I wanna believe that when I hire a coach, I'm doing it from a place of intuitive knowing and deep desire to wanna work with them. And so if I get into a container with them or an experience with them, and they're coaching and they've got a certain style and way of coaching, doesn't mean I have to be 100% aligned with.

Everything that they say, which I think is a big mistake in the coaching and mentorship space because I think we hire mentors, one to help us and on our path to success, whatever that might look like, but it'll be rare in your lifetime that you meet somebody. Who you really resonate with and, and maybe seek advice from that you agree on everything that they do.

Right? For example, there's a lot of coaches out there that [00:10:00] promote this lifestyle, right? They show lots of pictures of them on yachts and flying planes and whatever, and we can sit there and judge that, or we can go, I don't actually give a shit. That they're flying on jets and planes. I actually really care about what their message is and what they're teaching, and I know that if I invest in them that I might not resonate with everything they say, and that's totally okay.

That puts me in a very empowering place, and I can take the nuggets of gold that they're gonna share with me that are gonna help me propel my business forward. Or be a better person in general. Right? So that rebellious side of you, if that's you and you have that and you challenge a lot of things and you discern a lot of things, I would love for you to contemplate and reflect and go.

Am I just trying to create drama by judging and being rebellious to my mentors, my [00:11:00] coaches, even watching people in the industry, like when I decided that I wanted to do marketing differently and that I wanted to be part of this change in the new Paradigm Marketing, I could have sat here and just criticized the way that everybody does marketing.

Or I could choose to just be the change I wanna be and and really act from that place because that action is from a place of integrity. But that's where people actually see what you're doing. Like you're not just about the words, you're actually applying that in your business. That's the decision I made, right?

Yes. I was rebelling against the way we were being taught how to market and sell all mine. But I was like, I know I can make a change and I'm gonna do that, and I'm gonna do that by starting with myself first versus. Calling out everybody in the industry, which I see happen so often is like this calling out of how everybody's doing everything wrong.

And that's what I'm saying is [00:12:00] that's that rebellious side. Like we want to stand for something and we want to be part of something and we wanna create a movement in things, but how do we do that? Right? When you think of like Mother Teresa, Uh, you don't see, you didn't see her getting up and blasting everybody and saying, everybody's like the worst, and oh my gosh, I can't believe the world is this way.

No, she just, she just acted A lot of really great leaders just lead by example, which sounds so cliche, but it's true. Right? So that was one of the biggest barriers I needed to overcome was like, where do I want to put my attention? Do I want to just. Constantly show up and rebel against what she's saying.

And every word she says that I don't agree with, my brain starts to create mind drama. And I see this again like so often where there's this mind drama that happens of like, she told me to do this and she told me to do this and I don't resonate with this. It's like I. What if you approached every situation with, I'm just gonna listen.

I'm gonna observe and I'm gonna [00:13:00] take what I need, and if I don't agree with it, can I have an emotionally intelligent conversation and say, I don't really agree with these things that you're saying. Is there another way that we can look at this? Absolutely. Thank you for opening the door to that discussion.

That to me is a really beautiful conversation and those are conversations I started to have with my coach was like, I don't really resonate with this and I'm not really a fan of this and I'm gonna go and try this. Like, what are your thoughts? And again, when I think about my coach and mentor at the time, it was like she was so supportive, right?

Again, we look at our coaches and mentor sometimes as like, I. You know, we're investing in them and therefore they need to give us something in return, which is a conversation I was having recently with another colleague in the industry is like, There's this pressure, right? When you invest in someone, I get it.

You're, you're putting your hard-earned money towards a coach or a mentor, but it's not your coach's or [00:14:00] mentor's responsibility to like, make shit happen in your business. Right? It's, it really is up to you to make that happen. And I've yet to be in an experience where I don't feel like my, I, I always feel like my coaches delivered on their promise to me, but.

Does that mean I resonate with everything they say? Does that mean I've walked away from every experience making my money back? Hell no. No. But then I look at that every single situation and I'm like, I grew leaps and bounds as a human in that experience. Maybe the roi, the return on investment, the monetary piece of it wasn't there, but I grew and I needed to grow in order to get to that next level in business.

So, The rebellion or the rebellious side of me was a massive blind spot because I was creating this mind drama that had this energy leak towards. My coach at the time, [00:15:00] over a year ago, um, really? Yeah, cri, not critically discerning what she was saying, but then getting so hung up and not moving forward as a result, because I was hanging off every word she was saying.

This is a reminder to you that whoever you invest in, whatever you invest in, you don't have to take everybody's word, word for word. You don't have to apply every strategy or every plan step by step. You have the authority and the agency within yourself to make a decision for yourself. And I get it that lots of us invest in coaches and mentors.

For their expertise. And so we can tend to hang off their words because we're like, well, I'm investing in you. I don't know marketing that well or I don't know, um, mindset stuff or, I don't know, whatever it is that you're learning and investing in and you don't know it, so you trust in their direction.

However, They're [00:16:00] human too, right? You've gotta remember that they're also human, and the way in which they've built their business might not, again, be a hundred percent aligned with you. That doesn't make them bad. That doesn't make the investment a wash. It's just figuring out how do I show up in these experiences that allow me to discern and be the rebel I am, but also not get hung up in the mind drama, which is where I was.

I was more concerned about the things I didn't like about the strategies that were being taught to me than taking what was being taught to me and making it my own, which is a very different mindset. Right? So that was number one. The other big one, which I don't think I was ever even, it was never even in my awareness.

I am somebody who prides myself on getting things done, overdelivering, being there for my clients, holding them accountable in a lot of ways, and just being available to support them. I'm a giver by trade, right? So [00:17:00] that's who I am at the core of who I am, and yet that can also be one of your biggest blind spots.

And I want to give you a practical example of this. Now, if you're a manifesting generator or multi-passionate, you're likely really gonna resonate with this because you come to the table with a lot of experience. You come to the, maybe you have, you know, 20 certifications, or you have a master's degree, or you were once a teacher and now you are a business owner and doing coaching like.

Whatever it is, you likely come to the table with a ton of experience, and I'm the same way. So for those of you that don't know, I have over 20 years of marketing, sales, and communications experience. I've an undergraduate in marketing, a master's in communications. I spent 15 years working in corporate. I.

Before ditching my corporate career to open our custom winery, which we've now sold. I also had a side hustle as a photographer when I was working in corporate, and now I run my online consulting company [00:18:00] creatively owned, where I help soulful coaches and entrepreneurs articulate the value of what they do through my group experience, spellbound.

But I also do done for you copywriting where people will hire me to write their copy. Four conversions mainly, right? So whether that's launch copy, emails, Facebook, social media posts, whatever it is, those things they'll hire me to do. And this is where I noticed my blind spot, specifically when it came to over-committing, but not realizing how I was overcommitting and how it was sort of happening until it started to really happen and impact.

A lot of, not necessarily the delivery of what I was doing, but it impacted client relations because. Project creep started to happen and then months would go by and I'm like, how did we get here? You know, uh, this isn't what I signed up for, and I'm gonna share with you what I mean practically by that. [00:19:00] So when someone hires me to write copy for them, I'm not their marketer and I'm not their sales expert.

And this is likely gonna help you in your business if you ever wanna hire a copywriter or realizing where does copywriting sort of fit into the process. So oftentimes clients would hire me to write their copy. The expectation that I have in order to write copy for someone is that they have a validated offer and they have their messaging down packed, right?

So they know who they're talking to, they know what their offer is, the offer sells. It's positioned well. They're just wanting to maybe reach more people, sell more of their offers, whatever it might be. But they're already selling that offer, and I had this whole. Questionnaire sort of thing that I ask people before I signed up with them.

Then there's a whole contract process as well of like what's included. And about a year and a half ago I was working with a client who has been in business for 10 years, sells amazingly, and had this [00:20:00] offer that she was wanting to scale. And so I had asked her, you know, is it validated? Like have you sold it before?

Yes, I've sold it. It's an amazing offer. I get rave reviews, all those sorts of things, which are things that I'm looking for whenever I decide to do done for you. Now, if you're not at the stage of business that I can support you with, done for you, then spellbound is where most people will sort of start, where I will support you in validating your offer, creating messaging around it, positioning, and then writing high converting content and copy.

So that at some point, if you ever wanted to hire me as a copywriter, I know that you would be perfectly aligned for that. Or if you wanna hire someone else, that works perfectly well. The problem that I ran into with this particular client was, was the fact that she had been selling that offer, but it was no longer selling anymore.

And I didn't know that until I got into the mix. And the reason I'm sharing this with you is because, I started writing content and copy for [00:21:00] her, and it wasn't converting as well as she had hoped. And the overcommit and the over giver and the person that comes with a lot of experience then starts to ask questions of, okay, so where is this audience coming from?

How, you know, what is the hygiene of the audience? Let's just say like, are these new people into your world all the time, or is this an older list? The email list that you have like. What's going on here? And what I discovered was is that the list that she had created, the email list was a mishmash of people that had bought all sorts of offers from her, but also had opted into all sorts of lead magnets that she had created over the years.

And she was not growing her email list at a rate that kept that email list fresh. Which resulted in slower sales and conversions. The reason I'm telling you this is because somebody can write the best copy in the world, and if you're not putting [00:22:00] that copy in front of the right people at the right time, it won't matter.

It won't matter. And I see this so often with other copywriters in the industry, people that have looked to me to teach them how to start their own copy business. And that's one of the things I'll often mentor them on. I'll say, you really gotta get clear on the expectations, but you also really need to communicate those expectations to your clients because.

We don't know what we don't know, right? And so as a business owner, it's like, well, I'll just hire a copywriter who's hired for conversions, who will get me more conversions. The problem is, is that in that whole customer buying journey, there's so many factors. That play a factor in whether something's gonna convert.

And this particular client had a sales call at the end of the funnel, and so we were driving new people through the funnel and people were clicking on the emails. We increased open rates, we did everything. But the funnel as a whole wasn't converting. [00:23:00] And because I was hired as the copywriter, it was like, well, the copy's not working.

No, the copy's absolutely working cuz you're getting new people into your world. You're getting people moving through the funnel. You're getting people booking a sales call. The thing that wasn't working was the sales calls and I pointed that out. Walked her through sales calls, conversions. But you can see here that it is totally outta scope of what a copywriter would typically bring to the table, right?

And that over-commitment and over-delivery can create friction resistance, but it can also create expectation for the future. And if you aren't being paid for it or compensated for it or anything like that, then at some point you're gonna become resentful or frustrated. It's just a matter of time, especially if you are a projector manifesting generator.

Projectors wanna be recognized for their work manifesting generators. We can have the energy in the moment to offer these [00:24:00] sorts of things, but over time we'll start to see. Resentment and frustration for sure come through if it becomes this nonstop expectation that now you are my sales expert and you're my marketing expert.

So I'm sharing this with you because this was one of my biggest blind spots because I come with all the hats. I was like, oh, I'm doing such a good job. I'm helping them out, and this is amazing. And I'm a giver, so I'm like, this is awesome. If they can benefit from it, cool. But at the end of the day, It's not beneficial for either party because you're overcommitting and there's massive project creep, as I call it, or scope creep, which then creates friction with the relationship.

Cuz at some point you will become resentful. Um, or like I said, this expectation then all, all of a sudden just happens within the project and your time becomes. Totally extended, which started to happen with me. Right? And if your time is extended again, there's, we [00:25:00] talk about these leaks within your company and your business.

Energy leaks, time leaks, right? This became a time leak because not only was I now writing copy, which is what I signed up for, I signed up to write copy and content, and now I'm being expected because I over-committed and over gave. Now I'm being expected to. Do the marketing and do the sales and all those sorts of things.

And I, I'm not being compensated for it, but I also never projected the time for it. So now I've overcommitted and I have other clients that I need to serve. And that's where the friction really started to happen for me about a year and a half ago, was that other balls were sort of falling or because I am such a person, integrity with my word is that.

I started working evenings and weekends again, right, which isn't great. I started to sacrifice my own time and my own wellbeing because of this one over-extended or over-committed partnership. And so I really needed to get [00:26:00] Super Rock solid, clear on my expectations and contracts, but also the clarity that sort of came through from going through that experience really showed me what I needed to say yes and no to, but also what the.

Sort of downfalls of saying yes were, which I didn't know in the time because I didn't know what I didn't know. Right. I just thought I was helping and I was doing a good thing, and at the end of the day I was. But it created a whole web of messes that then, Impacted my ability to grow. Cause I just didn't have the time to grow, right?

I was burnt out, I was over-extended all of the things. And so that is my number two blind spot. That again, is a, is something that I actually really value in myself, that I'm a multi-passionate, I come with a lot of skills. I come with a lot to the table, and it's a really beautiful thing. But it can also be the crux of.

A big blind spot within your business. So just as a [00:27:00] summary, what we've covered so far, the first blind spot is around rebellion, right? And being that, uh, rebellious person and how you can create mind drama around all of the things you don't like about the industry or your coaches or your mentors or all the things and where you're putting your energy.

The second one is, is that over extender, over-committed, over-deliver. But what is the. Like long-term impact on your ability to grow and what's sustainable as a result of that is the second blind spot that I experienced. Now, the third blind spot is the blind spot of the innovator. So if you're a thought leader, change maker, somebody that's here to shake up the industry that you're in, change the way we do things.

Challenge the status quo, then you're gonna resonate with this because. I fit into this camp as well. I'm here to change the way we do marketing, and by that I help soulful coaches and entrepreneurs articulate the value of what they do so they can sell the invisible and they can reach more people with the [00:28:00] deeply transformational work that they do.

Everybody insides fell bound, has a novel, unique way of looking at the world and has these really beautiful offers. All of my one-to-one clients are literally trailblazers creating movements in the world around the industry that they're in. And yet, a lot of times we as trailblazers can hold ourselves back because we want to be unique.

We want our offers to be unique. We wanna do things differently. We don't want to fit into the crowd. And so when we find ourselves kind of fitting into the crowd or people talking in the same way that we talk, or having sort of similar offers to us, we can either burn the house down and start a whole new thing or.

We kind of hold ourselves back from really showing up and being visible and putting ourselves out there because everybody else is already doing it. I see this happening so much, but it also happened with me. So last summer I had this beautiful idea, [00:29:00] which is now spellbound. I had this beautiful idea to support people selling the invisible.

It's something I had already been doing. I just never really promoted or marketed myself in that way, and I was getting ready to put it out into the world in June of last year. I did not launch Spellbound till November. Granted, I had a massive download in October around spellbound, so. We could argue it was timing, but one of the biggest blocks that were was holding me back last summer was, is this unique enough?

Is this novel enough? I'm sort of bored with what I'm doing because it doesn't feel unique enough. It doesn't feel novel enough. I'm not like changing the world with this offer, and so I held back from putting it out because it didn't feel unique enough. I was kind of bored with it, right? When in reality, had I launched it in June, I mean, everything's hindsight 2020, right?

I could have been that much further along in [00:30:00] impacting that many more people, but I waited till November to do it. When I finally was like, okay, I. It's time to go. You gotta put this out there. People need this. This is very impactful. But it is something I see in a lot of my clients, and it's something I hear from a lot of my clients is, well, I just saw so-and-so using this phrase, and this is a phrase that like came to me and my intuition, and I just saw somebody saying this and doing this, and like now my idea doesn't feel as novel or unique.

Right? So they don't actually put it out into the world. So my invitation to you is to, again, like self-reflect. Are you holding yourself back in your business in any way, shape or form? Because your ideas don't feel too as unique or as novel as you wanted or expected. Or you see other people now talking about it or even self-reflect on the idea that maybe you get annoyed cuz you have launched something and you've seen great success with what you've launched and now you see other people [00:31:00] talking about the same things that you, you've been talking about for years.

Right, and you're contemplating well, like, do I still wanna talk about this or do I wanna do something totally different? Because now it feels more mainstream, right? There's more people talking about it. It's something to self-reflect on because like I said, it's something that I've seen so many trailblazers, changemakers, like innovators hold themselves back or pivot.

A really good thing because it's not novel enough, it's not innovative enough, and I want to invite you, one, if you're sitting on an idea that you think is an amazing offer and something you can totally help people with, like put that out into the world. Even if you have the fear that someone's gonna steal your idea, because that was a big one, right?

It's like, oh my goodness, someone's now gonna start to steal my idea of what I'm doing because. You know, it's, it's novel and unique and it's different, and I'm talking about things in a different way. We can fear that all we [00:32:00] want, or we can choose to just move ahead. There's always gonna be people that copy your stuff.

It's just gonna happen, right? And it is what it is. That's part of being visible in the world is that these things can happen, ideas can get scooped. It's just the way it is. We can choose to fear it. Or we can just choose to continue to put our message out into the world, stand in our power, own it, but also really back the ideas that we have that are here to change the way that we do things.

Don't sit on your ideas because one, you're fearful that someone's gonna steal your idea, and two, you're questioning whether it's unique enough or you saw somebody somewhat sort of talking about something relevant to what you're planning to unveil and therefore you don't wanna put it out. So you say sort of spinning in this like ideation.

Stage, which I see a lot of innovators sit with right in the ideation stage of like tweaking, changing, tweaking, changing, tweaking, changing, tell. It's just right, which under that is perfectionism in a lot of [00:33:00] ways. But that was a big one holding me back because I sat on my idea from June, July, August, September.

October, five months, I sat there sort of in limbo in my business, in total plateau in my business. And the minute I decided to just take action and go, and then as an action taker and a go-getter, I was still taking action in my business by the way. Like I was still promoting the offers I had. I was still doing the things I was doing, but I knew that this new offering spellbound, I knew this was a game changer for the industry and for.

The businesses I was gonna be able to support. And so, but I sat on it for five months and. Had I moved quicker, who knows what would've been possible. Again, I don't live in regret or in the past or anything like that. The timing, what it is, what it is. But the blind spot that I spotted was can I move quicker in the future?

Can I take action quicker? And anytime I catch myself going, oh, I'm scared that this new idea, if I [00:34:00] reveal it too soon, someone will scoop it or that. If I put it out there, will, is it gonna be as novel by the time I get it out there or will I get bored with it? Or all the things that come with being an innovator and somebody who wants to change the way we do things.

So, If that resonates with you. That was my third blind spot that prevented me from taking quicker action. Let's just say, and I'm not saying quicker action is always the best thing. I'm not saying that at all, but I am saying in that scenario, it definitely kept me sitting in a plateau in my business and not seeing the growth that I potentially could have had because I was too worried about.

Yeah, what others were gonna say or do, and that can totally hang you up in your business. So just a quick summary. The three blind spots had to do with being the rebellion or being rebellious and having, you know, questioning and discerning all the time, and not focusing your energy on your [00:35:00] own ability to sort of move forward.

Take what you need to take and how you can change. The industry in your own way without needing to rag on the industry that you're in. Number two was all around overcommitting, and number three was obviously the blind spot of the innovator. Not taking action, not moving through the things that you, you can move through quicker because you don't think it's unique or novel enough or.

You're worried that people are gonna scoop your ideas. So with that, I cannot wait for next week's episode because I'm gonna share with you really where to sort of focus your energy depending on where you're at in business. I've been having a lot of calls with entrepreneurs lately, and one of the things that I keep hearing on these calls is, I've invested in all these coaches and I get to this certain place, and then I'm still no further ahead than where I was.

And I don't wanna, you know, minimize where people invest their money because I think there's a lot of shame around that to begin with. [00:36:00] But I want to help you avoid investing in mentorship or coaching that. Won't necessarily move the needle for you, especially in those early stages of business, which in the early stages of business, that's what you need to be investing in, is how to move the needle in sales and, and marketing is the best way to do that.

And I'm gonna share with you. Where to focus your energy and what things and activities you can be doing to attract more people into your world, drive more sales into your business, which is what we all want as business owners and where you might be getting sort of hung up or where investing money might actually be slowing the process, um, for you.

So be sure to subscribe to the show so you don't miss when that episode drops. Cheers. Thanks for listening. We'll see you right back here next time. You can also find us on social media at creatively owned and online@creativelyowned.com. Until next time, keep showing up [00:37:00] as your authentic self.