The Three Puzzle Pieces Needed Turn Connection into Clients with Helen Thacker

Kathryn Thompson: [00:00:00] Hey, hey, super stoked that you're tuning in to this week's episode. I cannot wait to dive into today's topic because I have a very special guest on the show this week. She's a client of mine. I absolutely adore her and what she does. And we share a very similar perspective when it comes to messaging, offer creation, marketing and sales, and really how to show up ethically in the online space and how to really create an offer that supports your clients in getting really epic results.

And I'm really excited for her to share with you the three key puzzle pieces that are needed to turn those connections into clients in a simple way. This particular guest has a knack, one for creativity, but two for making things really simple. And so I'm really excited to have her. Her name is Helen Thacker and she is a sales strategy and messaging coach with 19 years of experience.

She's on a mission to help entrepreneurs with a simple way to define, design, and sell out their magic with a [00:01:00] gentle sales and messaging strategy as unique as you. So without further ado, please welcome Helen to the show. After 

Helen Thacker: generating over a million dollars in sales and selling one of her businesses with us.

Your host, Kathryn Thompson, takes an unconventional approach to marketing and sales. So if you're ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you're in the right place.

Be The Sought After Entrepreneur Podcast is here to help you ditch the cookie cutter, one size fits all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you're You can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

Welcome to Be The Sought After Entrepreneur Podcast. And here's your host, Kathryn Thompson. [00:02:00] 

Kathryn Thompson: Hey, Hey, I am. I'm super stoked to have Helen on the show today, uh, to talk all things messaging content. And I'm really excited because it's, I don't always get to talk to another messaging strategist and expert and whatnot.

So it's going to be really fun. So without further ado, I'm just going to turn it over to you, Helen, so that you can share with our listeners who you are and what you do. 

Helen Thacker: Oh, thank you so much for having me here. Yes, my name is Helen Thacker. I'm a sales strategy and messaging expert, and I basically teach coaches how to create bespoke sales and messaging strategies that speak directly to their clients so that they can have predictable, repeatable sales in their 

Kathryn Thompson: business.

That's amazing. And I want to dive into all of the things, bespoke, uh, sales strategies, because I know that you have a unique way of doing what you do when it comes to sales. Um, and I'm, and I'm all for it. So when you talk about creating that bespoke sales system or strategy for your clients, what does that actually [00:03:00] mean and look like?

Helen Thacker: Okay, it's a great question. So this is about taking those off the shelf sales funnels, templates, strategies, and making them your own because I truly believe, and from my five years of experience in the online space, those off the shelf sales strategies are never going to bring you maximum revenue. They are designed for everyone and the way that you run your business is so unique and it has so many incredible facets.

Who you are. is a huge piece of that and how you want to actually build a business around the lifestyle that you want to create. You know, that can really determine the sales process. Do you want to build sales calls, for example? Do you want to just sell in the DMs, for example? What kind of lead magnet do you want to create?

What's right for you and your personality? Nevermind the offers and you know, all of the aspects of what it looks like to run a mastermind versus a membership versus an online group coaching program. But when you're building your business, every single [00:04:00] step of building that business for maximum success comes down to looking at your offers, you and your clients.

And we need to speak to your clients at every step as well, because your clients are uniquely yours. They have different buying habits, they have different aims and goals that they are looking for for them in themselves. And so it's about really taking every single unique piece of your business, breaking it down and creating that step in a way that is of maximum benefit, maximum potential for your business.

So I always look at, for example, say you've got, um, an off the shelf sales funnel someone's looking at trying to sell to you. And often we get these from these big name coaches and great, they, you know, they can bring you a certain level of success. But I, you know, I know from experience that I have a lot of clients coming to me who are really frustrated.

They've tried all of these. They're still not getting results. They're getting really like worried. What am I doing wrong? And it's quite deflating actually, [00:05:00] isn't it? And the reason is because those are designed for everyone from, say, a fitness coach running a 47 membership. through to a high ticket coach who has a very high ticket offer.

The buying habits, the customer, the way customers look at what they're wanting, the different levels of sophistication, all these different aspects are so different. And obviously you're the expert in, you know, looking at the energy and the alignment of, you know, how, how we buy and how our customers buy and how we attune to that.

And if you don't build a business around that, you are not going to have that maximum revenue for success. Absolutely not. And I've seen it. 

Kathryn Thompson: Yeah. And we, and we do. And like you said, it, it does work and we'll bring you a certain level of success, but it's a really good point when we talk about the varying types of businesses, who we are, What, like, lifestyle we want to create, where we are in life, you know, like, are we, do we have a family with busy [00:06:00] children running around?

Like, what? So it's, it's really building the business around, you know, the lifestyle and, and do you think that the off the shelf sort of cookie cutter sales processes are created as because they're easy to scale, like the people that are selling it, something that's easy to scale. 

Helen Thacker: Yeah, absolutely. I think it's easy to say that this is how simple business is.

You just need to plug this in. It sounds great, doesn't it? Yeah. And I think there is a lot, I don't know whether you agree, Kathryn, but I think there is a lot of marketing out there at the moment. Um, which is making business, particularly, obviously the coaching industry seems so simple. Like you just need to throw together an offer, plug this in and off you go.

And we all know that that is not the case. You know, I'm working with you. You've been absolutely incredible helping me in tweaking and refining and making and optimizing what I'm doing for my unique audience. Um, and it is all [00:07:00] about like recognizing the effort that it takes and the bespoke nature of doing that.

that delivers maximum results for your clients. And that's really ultimately what is most important. And so yes, it is, it can appear quite scalable. And we have this messaging out there, which is just plug this in and, and, you know, life's so easy, but I really believe that that is the lazy approach. Um, and I feel it's also a little bit dishonest, um, if I dare say that, because You know, it takes more effort from a coach to support somebody through building that bespoke process to actually analyzing every single step and making sure it's bang on at each step to deliver those maximum revenue results and maximum results for your ideal clients as well who are coming into your programs.

But yeah, and I think when you think about it, I know for a fact that the big names you know, Jasmine Starr, Mel Robbins, Gary Vee, whatever. They are not following a [00:08:00] cookie cutter approach in their business. Absolutely not. You know, they might be selling them and it's very enticing. We all get enticed by that promise of proof of success from big name coaches, seven figure, eight figure coaches that have gone before just follow my plan, follow my path and you'll have the same success.

But it's not, it's not that simple. And yes, it will bring you a certain level of success, as I said, and revenue, but. It's not going to get you where you want to go quickest, it's not going to bring you maximum revenue, and it's certainly not going to allow you to build a business that you are completely obsessed with, for sure.

When you try, we all know, when you try and follow someone else's path, it's not yours. 

Kathryn Thompson: Yeah, I'm so grateful that you brought up the whole effort piece because this is something that I've been like contemplating lately and like how to really kind of communicate this because I 100 percent agree that the just plug and play [00:09:00] this and you, you know, and you will make x dollars in, in 30 days, 60 days, 90 days.

And I'm not saying that you can't create success quickly, but there is a certain level of effort that goes into, you know, Marketing, selling, running a business, and it's not something a, that happens overnight, but also two that does take tweaking and optimizing. Mm-Hmm. and I, my, from what I can see looking, you know, my level of expertise is looking at businesses is that either we get to a certain point where we.

don't see the results we want, so we scrap everything. And, and really what it takes is the optimizing and the tweaking, but we're not willing to put in the effort it takes to actually do that. 

Helen Thacker: Yes, and then that's, you're so right. And then that's when we go, okay, so I need to look to this next strategy.

This didn't work, or I need to add this piece of knowledge into my bank of, you know, knowledge and expertise to build a business. I'll go and look at LinkedIn [00:10:00] or, I'll go and get these plug in templates and we start to actually wear down our belief in ourselves because we're always looking to other people for the solutions rather than having and finding that belief and confidence in what it is that you do, that you get from building something that is right bespoke way and then having that resilience and patience to stick with it and that is, you know, resilience and patience I think for any business Are two of the most important kind of skills to have because it does take that time.

You're so right, and the tweaking, the testing, the refining, I'm constantly refining what I'm doing and you know, I am always looking at what are my ideal clients telling me? How do we then plug this into our messaging? How do I refine my office so that it delivers the results that they want? And not being afraid to just stick with what I know best and what I'm an expert at.

Refine and [00:11:00] pivot and optimize around that and not just go and jump and look into, okay, I'm missing this, or what's the next strategy? Or let's go and buy the plugin sales format and funnel of a big name coach because Oh, that's been, you know, I've been sold that that's proven to work, so it must. No, because even when you have those, you're going to have to test and tweak and refine within that anyway, and you're going to have to have that patience and resilience.

And at the end of it, you're going to end up with more questions. Then you probably had at the beginning, so you've learned all this stuff, and now it's like, well, how do I then specifically apply it to this part of my business, my masterclass, or my lead magnet, or my sales calls? You know, you need to then apply that to the way that you conduct a sales calls with your specific client and the way that they buy what level of expertise and experience they have.

It's all so [00:12:00] bespoke. Yeah. That it's dialing it in at every single point. Um, and then like you said, having that, you know, the resilience to, to, to put in that effort to make sure that you are always, always like, this is the, this is the thing, isn't it? This is building a business. It's that constant, constant refining.

It does take effort. Yeah. 

Kathryn Thompson: Yeah. And I love that you say that because oftentimes, and I don't know if you've experienced it in your, with your client work, but it's that one and done, right? I often will, people will think that messaging and copy and content is like a one and done thing that like, once I nail my messaging and nail my offer that I'm never going to have to touch it again.

And it's like, That is never the case. I'm constantly my stuff . Yeah, I know. 

Helen Thacker: Absolutely. If only it was that simple. But we evolve, we, you know, as if you are a good coach and you're constantly [00:13:00] expanding your own knowledge and trying to be better and better as a coach. You are going to have to, yeah, always look back.

Um, and, you know, one of the things that you've taught me is that, that constant refining and the messaging and the tweaking and it's a practice, isn't it? It is like a practice. It's you do, you get better and better. And I look back now, my messaging from, excuse me, from like six months ago, I'm like, that was awful.

And it wasn't that bad, but it's definitely, you know, a step. It's a huge step forward because we're always, always learning. Yeah. So yeah, you're so 

Kathryn Thompson: right. Yeah. And learning like the more you talk to your clients and the more you talk to people in your audience. And so, you know, I often will see. you know, new people coming into the industry or new business owners.

And it's almost like they want that messaging that, you know, that I, that I've created that took me however many years to, to get to, and I'm constantly evolving. And it's like, the more you [00:14:00] talk to your audience, the more you talk to your clients, the more you work with people, the more you get to really know the people and also get to know the type of people you love working with.

Because for myself, I didn't know that until. I was probably two years into my online business of like the the type of humans that I like adore coaching and not that I other people are bad or good or whatever it's just that people that I adore working with and it took me two years of coaching and mentoring to really understand that.

Yeah, 

Helen Thacker: and I think people rush through that as well. I was just actually on a client call before I came onto this recording, and we're just talking with my client. Um, she's a fantastic, um, communication expert for sales professionals, and she was quite surprised how long it was taking her to actually really niche down and find what it was that she really felt passionate about teaching in an offer.

And helping her create that offer and exactly what that's going to look like. And this is the, this, this work there, this like time [00:15:00] that you need to spend actually learning about, like you said, who do you really love working with? What do you want to teach? That clarity piece that I teach, There's like core to everything that I do can take time and I do feel like people rush through that.

Again, they're like, Oh, I want to go and just make the, take the easy route. Let's go and buy the plug in sales funnels. Let's go and, you know, get the proven formula. Well, there is no proven formula. I'm sorry to break it to you, but the formula is for success is that you, you discover what it is that you want to do and you discover how you best deliver for your clients.

And then you build that business bespoke to you around it, but it absolutely it's, it's all about like taking that time to discover you. And it is like you said, a constant evolution. Yeah. Yeah. 

Kathryn Thompson: Yeah. And I also think that when we talk about the bespoke element of this, I know that. Again, a lot of the big programs, you know, it's, so you get into a group, there's 2000 people there, [00:16:00] 7, 000 people, whatever, 4, 000.

And I know for myself, and I know for most people based on human design, that you have a wide open head center. And so we do need that reflection, that ping ponging, that bespoke conversation of like, I know for me, I couldn't even sit down and do a niching exercise. Like I could sit there for hours trying to do a niching exercises.

I needed to vocalize it with a coach or a mentor and have that ping ponging back and forth. Um, 

Helen Thacker: yeah, Absolutely. We've done that. And I think, um, you know, some of the conversations that we've had, I've literally come off that call and said, You could not have, you know, you could not have duplicated that conversation because it was gold.

The back and forth, you could never have put a conversation like that, and the organic nature with which it then kind of moved and created the answer to my question or my [00:17:00] query. You can't create pause, you can't duplicate that. That has to happen in a very organic way. Um, and it's the creativity and the thought process as a coach, when you are having those conversations, the sparks of inspiration that you get from what your clients are saying that really helps direct your client into building that hugely successful business.

So yeah, the more bespoke that you can make something, the better. But again, it comes back to, as I said, I think there's a lot of laziness in this industry where it's like, no, we'll just give you the plug and play because it's obviously a lot less hands on than sitting with somebody and actually helping them build and craft the right business for 

Kathryn Thompson: them.

Yeah. And it's, um, It's interesting because I feel like it's, it's sort of the lazy way to do it, or the, you know, the cop out kind of way to do it. But in the same breath, I feel like it creates a lot of exhaustion in the industry because we are investing in these types [00:18:00] of things because we think that's the path forward and we end up spinning in those programs and not And coming out of it exhausted because we still don't know what our message is.

We still don't have the clarity. Yeah. 

Helen Thacker: Yeah. And we're not slamming this under the bus, are we? Because, you know, there were so many fantastic group programs or programs and masterclasses, you know, that I have taken. which just give me a very small piece of the pie, like the knowledge. For example, maybe I want to go and learn a small piece of LinkedIn.

Great. Go and just pick up the basics on that in a, in a small course. Fantastic. But what we're talking about is that long term success, that building to last, putting the things in place in the right way, in a bespoke way that will build that, you know, that longevity, and more importantly, a business that you absolutely love.

And that's what having that bespoke thing will do. Yeah, it's not about, Oh, [00:19:00] this, you know, this course is bad. And that group, you know, small masterclass is bad. It's, it's making sense of what is going to optimize your revenue both now and long, long term. 

Kathryn Thompson: Yeah. Build it, really building the foundation. Right.

And, and again, there, I mean, I've taken amazing courses where it is something very specialized and something that to me. probably didn't need the bespoke, maybe more hand holding, more of that piece. And so there are things in your business, um, like bookkeeping, for example, like how to learn, right. It's like, I don't need to sit there with somebody and go back and forth, but this creative process, it's so important to have mentors that can bounce creative ideas off and spark something within you.

Like you said, you can't, You couldn't cookie cutter the conversations and every conversation I have with clients, and I'm sure you, you experienced the same, are different in their own right. There's a different synergy. There's a different, sparks of insight that come up. [00:20:00] People take in information differently.

It's, it's just a beautiful thing to witness. Yeah. 

Helen Thacker: It is so beautiful. Yeah. And, you know, I think as well, what we're talking about are the things that we know are, I wish everyone understood was so core to your success. And that is those messaging, that communication. And, you know, it's about really understanding through communication, what your ideal clients need.

building your business around the offers that are going to deliver that. And then it's communicating that to the world. You cannot, I mean, you're the marketing expert, you cannot sell without like the communication to tell the world about what you do and what it is that you have to offer to help them get those results.

I mean, you need, that's the bridge between you and your clients. and delivering those offers and putting those offers in front of them. So this messaging piece, I will shout this from the rooftop till I die, because it's not just mark, it's not just [00:21:00] learning marketing, it is literally going to bring in the sales.

And it's just the key, it's the cornerstone. And it's why, you know, all the seven figure coaches that you know and admire, anyone that's listening, They are all great marketers. They have not shied away from this skill and they've invested their time in this. They are great marketers. It's why they do their jobs so well.

They sell their things so well because yeah, they're communicating clearly what it is that they do. And it's absolutely key, key to success. 

Kathryn Thompson: Yeah, it is the make or break it off and say, right? Like if there's a mountain to die on is like, it is the make or break it. If you can't communicate, articulate what you do and do it in a way, like you said, that moves those people at different points of that journey to a sale because it's, and, and I think too, the misconception sometimes happens is like we can just throw an offer out there, slap it up on Insta and people are just going to run and buy it.

And a really good, well articulated offer. Yes, people will buy it. with an email, with a post, that sort [00:22:00] of thing. But it often takes nurturing, it often takes having a conversation, a sales conversation, what that, whatever that might look like, it might be from a sales page, it could be in the DMs, it could be on a call, however you want to do it.

But it does take moving somebody gently down that process to choosing you and choosing what it is that you have to offer. Yeah. 

Helen Thacker: 100%. And we've talked about this so much, haven't we? I mean, it is that nurturing. It's that piece that is missing so much from people's messaging. You know, we hear a lot about, you know, how to gain followers.

Here's the latest viral, um, trending audio that will help you go viral. Here's how to grow your audience. And we focus so much on bringing those people in and lead generation, people invest thousands into lead generation. But then what do you do with those people? Once you've got all those people, it's like, they're just stuck at the top of the funnel.

They're not moving down. They're jammed. They're like jammed there. Yeah. It's moving them down that customer buying journey into your office and knowing the [00:23:00] messaging that does that. And I'm so glad you said gently as well. You know, you know, my thing is gentle selling and using your messaging to to do that hard work for you so you don't have to do anything that is high pressure or anything like that.

Even on a sales call you know it really should not be in any way, um, pushy or in any way sort of forced and it's empowering the buyer, but yeah, it's, it is that that gentle process, the power of your voice. You'll nurture messaging to do that for sure. 

Kathryn Thompson: Yeah. And you talk about sort of the puzzle pieces. So what do you feel like are the key puzzle pieces to really creating the foundation from, you know, that awareness lead generation to, to a sale?

Helen Thacker: So for me, there are three puzzle pieces. The first is that clarity, and it is really deeply knowing who your audience are and knowing what you do to help them. So I always start by saying, asking two questions. So if you listen to this, you want to say, well, why do [00:24:00] I start? So the first question to ask yourself is, is what is the specific problem that you solve?

And the second question is, what is the unique process that you have to help solve that problem? And if you can answer those two questions just to start with, it will really help you to find that clarity about exactly what you're going to create in terms of an offer and knowing the direction that you're taking your business.

So once you have that, you know where you're going. The next piece is the nurture messaging. So this is the piece that I've said most coaches are missing. It's about making sure that you're not just getting that audience and using messaging, which obviously, you know, we teach to attract those people into your world, but then move them into your offer.

And the third piece is that bespoke, um, personalized method of building a business that is going to bring you that maximum revenue, because you're building it in such a way that every single step of the way, the messaging, the attraction, the nurturing, the offer creation, the way that you speak to your [00:25:00] clients on sales calls, the conversion, everything is so super dialed in to speak to your specific client for your specific offer.

And those three pieces, if you can build that bespoke sales and messaging system, that has that clear nurture messaging to drive people into your offers and starts with that clarity where you know where you're taking them. That's it. That's how you build a successful business. That's simple. But it is simple when you break it down like that, that's, they're the three core steps.

And when you have those in place, it's like, you've got this beautiful, smooth sales and messaging machine. 

Kathryn Thompson: Yeah. And I think I know, I know two questions people will probably have. Um, number one is what if I don't have a process? Do you believe that people don't have processes or do you believe they just intuitively know they do their process so well that they don't even know they have a process?

I think 

Helen Thacker: there's two. Yeah, I think probably some people do sit [00:26:00] on that count. Definitely. They're like, Oh, I don't have a process, but actually they might have a freebie. They might be using DMS to get people on a sales call and then obviously selling them into their office. That is a process and everything I do, I like to keep as simple as possible.

So if you just want to build a process that is that simple, yes, let's create killer lead magnet. Let's use nurture messaging to get people onto a sales call. Let's convert. It could be that simple. However, I have absolutely been in a place where I did not have a process and I was trying, this is a mistake that I see most, I think most people fall into this category.

They just put things out there into the stories. They might mention it a few times in their email. They don't have a system and you do need to systemize your business. That means that you can guarantee those predictable sales. You've got to have a process that you know it. We'll bring people in, we'll nurture them down the customer buying journey, and then we'll convert those three pieces.

You [00:27:00] need to make sure you have that. And I have definitely in the past been there where I'm like, I'm just going to put this stuff out, see what happens. I have not sold a thing because I missed that middle piece. I missed the nurturing. I had great, like a great audience, easily made connections, no problem whatsoever.

Getting new ideal clients into my world, fantastic. I spent so much of my time doing that, but then I didn't take them anywhere, so they just sat there and until I put that process in place. Yeah, that's when I start to see people coming into my office on repeat, like predictably, you know, consistently. So I think that's where most people do sit.

You do need to have something in place. You can still be a highly intuitive, creative, wonderful human being. You don't have to stick to rigid rules, but you do need to have, if you want to run a business, you need to have that. In place to know that you're actually making sales. Yeah. I, 

Kathryn Thompson: I love that because [00:28:00] I, I know people listening and my community of intuitives and spiritual and soulful heart led coaches don't like the rigidity of it, but I'm such a proponent of the system, , that that is the thing that actually allows us to be in flow and be in, be creative.

Yes. is knowing that we have that predictability because without that predictability, there's just a lot of, you know, you don't quite feel safe in your business. There's just a lot of pressure. And then it's like, you can't replicate it. So exactly. You're putting stuff out there to attract, but then you end up being friend zoned or people don't go to the sale because they don't even actually know where they're going.

They just opted in for the freebie and then there's no place for them to kind of go. So. Yeah. Absolutely. 

Helen Thacker: When you have that system in place, you can actually sit back then and start to let all the creative, amazing things happen anyway, your content, your offers, you know, you can actually do that when you've got everything else just set, leave it.

Now I can just be my best creative [00:29:00] self. So yeah, I agree. 

Kathryn Thompson: Yeah. And, and no right or wrong way to the process, right? Like you, you touched on the fact that you could do literally like post, like nurture, legally magnet nurture sales call if you want, or you could do something in the GMs, or you could sell from a sales page.

Like it doesn't have to be, it's not a one size fits 

Helen Thacker: all. No, not at all. That's the whole point. And it is what's best for you because I know, you know, my clients range from people who just, you know, want that simple system to people who want to, you know, You know, have a ton of emails set up and sequences and a whole process.

Obviously, the shorter the process, the better, but what feels right for you that's relevant to your business that will get you the results? That's 

Kathryn Thompson: the key. Yeah, and always being able to build on it. I think I know you talked about this kind of earlier in the episode that we can always change and tweak and refine.

And so sometimes we again, we can look at what big names are doing, and it's their 15 years into business, they have a team of 10, 15 people, [00:30:00] they have a massive company that they help them execute. And I think if you're just starting out, or you're a solopreneur, or you've got a VA or whatever is like, Just know that you can create this simple system and always build and grow on it and refine the offer and improve the offer however you want.

That it's like you don't need to have the big fancy flashy stuff right out of the gate. 

Helen Thacker: Not at all. I'm so glad you said that because I say this to my clients all the time. If you had half a million dollars dropped on you today, you could build a pillar business overnight because you could hire out x, y, and zed overnight.

Things that you need to put in place. You could have a team writing your emails, creating the lead magnets on sales calls, blah, blah, blah. But the majority of us do not have that. So this requires the time, the patience, the testing, the tweaking, the grafting, the let's just refine constantly. But you absolutely do not need a big team.

Yes, you might just have you, a VA, maybe you don't. There might be [00:31:00] three of you, but that's, it's about making it as simple as possible and yeah, creating something that works for you and you absolutely can have success. Those repeatable, predictable sales with a small team and you can do it on your own. We keep it simple for sure.

Kathryn Thompson: Yeah, and I love that because I think I look at my team right now, which is small and, and have designed it that way, wanted to keep, have a small team. Um, and again, able to create a simple system or method that works for me because I've always said I want a small team. I've always had that in my, I want a small team and I want my team to function a certain way that, that doesn't require me to be, yeah.

managing the team all the time, exactly what they do and whatnot. And so it's, it's, yeah, you get to build, build it the way you want and have that vision. And it's, I think it's really great to have somebody in your corner to help you. realize that vision, but also to see the vision, right? Like sometimes like I want [00:32:00] this thing, but I don't know if it's possible.

Helen Thacker: Yeah. No, I agree. I'm the same. Yeah. So 

Kathryn Thompson: true. Yeah. Well, yes, it's been such a blast chatting with you as always. Uh, is there anything else you'd love to share with our audience before we wrap up? Yeah, 

Helen Thacker: I mean, thank you so much for having me. Appreciate you. Just head on over to Instagram if you want to go and connect with me.

Always just, you know, my DMs are open. It is just me in the DMs. I do have a small team, but it is me. And I'm always open to chatting. So yeah, just send me a DM. 

Kathryn Thompson: Brilliant. And we will pop all of, uh, Helen's info in the show notes so that you can quickly link to that. And yeah, definitely reach out, go chat with her.

She's amazing. I absolutely adore talking with other messaging strategists, marketing strategists, sales strategists. Who are on a mission to do this work and to do it with integrity, ethically, and do it in a way that really does support the highest good of their clients and having that customer centric approach, which is so, so, so [00:33:00] important to me.

If you've been in my world for a while, you know this already. I lead with this first and foremost, and really lead with integrity. with the value and Helen really embodies that as well. And the other thing about it is, is that sometimes when we're in this world, it can feel really lonely when we're putting a message out into the world and we don't have maybe colleagues or peers that we can connect with on a regular basis.

So I absolutely love, uh, chatting shop, as I, as I say with other messaging strategists. Copywriters, you name it, just because it's just such a beautiful conversation and there's just so much insight that often comes up as a result. So if you want to connect with Helen, you absolutely can. I've linked up her links around the show notes so that you can just click on that and go check her out over on Instagram and connect with her as she invited you.

She loves to connect with people over there. So with that, I cannot wait for next week's episode to drop. Be sure to subscribe to the show so you don't miss it. Cheers. 

Helen Thacker: Thanks for listening. We'll see you right back here next [00:34:00] time. You can also find us on social media at CreativelyOwned and online at CreativelyOwned.

com. Until next time, keep showing up as your authentic self.