March 11, 2025

How Driven Business Owners Thrive without Sacrificing Their Time, Freedom, or Joy with Dana Earhart

How Driven Business Owners Thrive without Sacrificing Their Time, Freedom, or Joy with Dana Earhart

Ever wonder how some entrepreneurs manage to build thriving businesses while maintaining a rich personal life?

In this episode, Dana Earhart reveals the surprising truth about scaling your business without sacrificing your sanity. From corporate workaholic to successful entrepreneur and present parent, Dana's journey challenges everything we thought we knew about "hustle culture.”

And as a business growth strategist and leadership mentor, Dana Earhart transforms driven business owners into thriving 7+ figure CEOs—without sacrificing their time, freedom, or joy. With decades of leadership expertise, she’s helped hundreds scale faster using her proven optimization framework. She built her business for the life she wanted—now, she’s here to help you do the same.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER:

  • How to build a business that supports your desired lifestyle without sacrificing health and relationships.
  • The importance of celebrating progress and wins rather than only focusing on goals.
  • Managing energy and attention during challenging times while staying true to your values.
  • Creating sustainable leadership practices that empower your team.
  • Navigating seasons of contraction and expansion in business with grace.

After listening to this episode, I’d love to invite you to contemplate these questions:

What type of support would you like in your business? What roles are you excited to fill?

If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway—whether it’s created those aha moments or given you food for thought on achieving greater success.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

 https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL. 

>>>https://creativelyowned.com/offer-architect

To connect with Dana: 

Download a free chapter of Dana's new book!

For additional gifts, reach out to Dana directly on social media for other high value resources!

INTRO: [00:00:00] After generating over a million dollars in sales and selling one of her businesses with a single email, your host, Katherine Thompson, takes an unconventional approach to marketing and sales. So if you're ready to tap into a more powerful way to be seen her and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you're in the right place.

Be the sought after entrepreneur podcast is here to help you ditch the cookie cutter one size fits all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this. You can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

Welcome to be the sought after entrepreneur podcast. And here's your host, Kathryn Thompson. 

Kathryn Thompson: Hey, Hey, I am super stoked to have Dana here on the [00:01:00] show today. I know you guys are going to love it because we're all, we're talking all things being able to create a business that's in alignment with who you are without the burnout.

And I know a lot of you who are listening are going to get so much out of it. So without further ado, Dana, do you want to just take a few minutes and share with our listeners who you are and yeah, how you support seven figure business owners? 

Guest Speaker: Absolutely. Thank you, uh, first and foremost for having me here.

I'm excited, uh, to be here. Um, as Kathryn has shared, my name is Dana. I'm a business growth strategist and a leadership mentor. And I, I'm also, I guess before I became that I am a recovering corporate workaholic . Yes. And so. When I launched my business, it was really important for me personally to ensure that I was building a business that really supported the life I wanted.

I had a toddler in tow 12 years ago when I launched the business, um, and I really wanted to be that mom who [00:02:00] could be there for breakfast, be there after school, um, and I also knew that I wanted to keep, keep a business going and I wanted the professional mind going. And what I have found over the years is that's what we all, I think, start wanting when we launch our business.

We have great visions of time, freedom, financial freedom, flexibility. And somehow over the course of the business entrepreneurship journey, we start losing sight of what we even wanted to begin with, because we get so pulled into the day to day operations that it really takes intentional. Thought, um, and action to keep that vision at the forefront and create boundaries for ourselves to not get too far off course.

Yeah. [00:03:00] And that's what I help other businesses do at this point, um, is really make sure that they're building that business that supports the life they want, or in some cases, the exit plan that they want in their business as well. 

Kathryn Thompson: Yeah. And I love it. And I want to touch on, you know, you kind of, you said there, you left you corporate, you were sort of that like workaholic corporate, you came into your, your business and you had a toddler.

Do you feel like as you learned how to like really optimize your business so that you could be there for your kiddo? Do you feel like you knew what you, like what your values were, what those boundaries were, or did you learn that sort of through the process of starting the business? 

Guest Speaker: Definitely a work in progress.

Uh, even now, you know, I think we go through different seasons. I know I've gone through different seasons, whether it's, you know, he's in school or he's out of school or elementary school versus middle school, different school schedules. And then there's [00:04:00] also my own evolution of. Who am I serving? How am I serving them?

And as the world has gone through a few changes in the last few years with the pandemic and political and everything else that has come at us, how our thought process evolves as business owners and how easy it can be to get pulled into the social drama, the political drama, not to say we Want to put blinders on to all of it.

However, where we focus is where energy flows. And so if we're allowing ourselves to get caught up in any kind of drama, we're not keeping our energy and our attention focused on the business and life that we want to be creating. 

Kathryn Thompson: Yeah. And so how do you recommend somebody, like, how do you create boundaries around something like a political landscape that, [00:05:00] because it, to me, it comes down to sort of like that resiliency that we have within ourselves, right?

And in a lot of ways, but when the world feels like it might be in chaos, or it's chaotic out there, and even with social media, you know, the idea that we've got to be posting on social all the time, and then you're on there and you're Yeah. reading all the things and everything's coming at us so fast, whether it's the political stuff, it's social media, whatever it might be.

How do you Stay aligned with your values, right? Because we all have opinions about politics and who we would vote for and all the things like how do you stand in your values, but also not let it consume you like the environment around you to consume you. 

Guest Speaker: Absolutely. 

Kathryn Thompson: And I 

Guest Speaker: think, 

Kathryn Thompson: um, 

Guest Speaker: it comes to a being really crystal clear on the overall vision.

Of what it is you're creating and not just what you're creating. What experience do you want to have along the way? And that is really, I think, fundamental and something [00:06:00] that a lot of times people aren't thinking about because we get so focused on what we need to be doing. And we're not pausing to really think about who, not only who do my goals require me to be, who do I want to be?

Who do I want to be remembered as? And I think that, you know, as a mom, now he's 13, I'm, as time goes on, I'm always asking myself the question, how do I want him to remember me? And to be behaving accordingly. That doesn't mean that I give him everything he wants. My role is still to be a parent, but it's really thinking about how do I want to be thought of when I leave the room?

Whether it's in parenting, whether it's on a client call, whether it's giving a presentation to a group of 100 people, how do I want to be thought of? And if we live our life thinking about what we're creating, And the legacy we're leaving and how we want to be thought of, I feel like [00:07:00] that kind of creates our guardrails, it creates our lane, if we want to think about bullying, you know, um, and that lane is also filled with our values of what's important to us, what we hold dear, um, health, family, finances, friends, um, making an impact, making a difference in people's lives.

And when you're clear on those values and you can prioritize where your attention and efforts are going to go today, this week, this month, if you stay clear on that, You start really looking at what is there not room for. And it's through what there's not room for that you start making those choices and you make sure to then stay aligned.

Um, I am, I'll be the first person to say I'm not a super political person. [00:08:00] Yeah, I stay up on it. Um, to some extent, not on a daily basis, on a daily basis, I'm thinking about the life I want to be creating, the business I want to be creating. Um, and it's, somebody asked me one time, well, you know, why are you not more politically savvy or into this?

I said, because I focus on where I believe I can make a difference. On a daily basis. That's what's important to me right now. Not what's happening anywhere else. What's happening in my home, in my family, in my business. Um, and, and that's how I choose to proceed again, not putting blinders on, just realizing that.

I have a limited bandwidth of attention, um, and, and time and what do I want to be utilizing that for 

Kathryn Thompson: totally, totally. And so if people are disconnected, because I, I have found, and I don't know if you found this in your work, but people are disconnected from. How they even want their life to [00:09:00] look like.

They say they want freedom. They say they want to be fulfilled. They say they want joy and happiness. But then when we get to the nitty gritty of, okay, well what does that actually look like? They, we don't know because we are so disconnected sometimes from our values and that vision of where, how we want life to be right now and where we want to be and the legacy we want to live.

How do you support people? Like what's something, you know, Tangible or, or something that people can walk away with saying, okay, that was really insightful in terms of like visualizing or getting sort of to the nitty gritty of like, I don't even know what I want my life to look like. 

Guest Speaker: Absolutely. And ironically, I had a couple of conversations, uh, this week and last week with the business owners.

They've been in the business three years, 10 years, 15 years, and they could all share with me what they originally wanted when they launched their business. And then they realized that they weren't quite sure what that looked like [00:10:00] now. Yeah. Um, you know, now that the business was established, the team was established, um, priorities shifted, the, you know, marriages, children, things along those lines, hadn't actually stopped to really think about, um, My gosh, you're right.

I, I don't know. Yeah. And so it's one of the very first exercises I have each and every one of my clients do before we even get into goal setting. And it's an exercise called an average day in the life of where I ask them to, with their words, paint a picture of what they want an average day in their life to look like one year from now.

Hmm. From the moment they wake up, you know, who are they waking up next to you? What does the room look like? What are their morning rituals all the way through to the end of the day when their head hits the pillow and they're smiling from ear to ear because of what they created, what they accomplished, what they got to experience.

What does that day look [00:11:00] like? Yeah, and you can bring in vacations and other things and but when you're really clear on the day that what it looks like and I guess I left out what more importantly what it feels like. And from there, you then reverse engineer the goals that they want to be taken care of.

I also ensure that they're setting goals in five pillars. One is health. One is relationship. finances, their business goals, the KPIs, the measurables, uh, and then the leadership goal. And for me in that role, the leadership goal is all about what do those other goals require them to be? Yeah. Because we'd already have our goals if we could get there with Based on, I can't speak right now, based on who we are today.

Yeah. And so it's really when we want to grow and [00:12:00] evolve in various areas, it requires the next version of ourselves. Yeah. And that's where the leadership aspect comes in. 

Kathryn Thompson: Ooh. I want to dive into this a little bit because out of the pillars that you have, where do you feel like the most people are out of balance?

Guest Speaker: 100 percent in the health and the relationship. 

Kathryn Thompson: Okay. And do you feel like that is the, the, the reason why most of us hit that point of burnout? To 

Guest Speaker: some extent? Absolutely. Um, because, and there's scientific proof that the happier and more fulfilled we are as an individual. Energetically, mentally, intellectually, we show up different at the office when we're ha when we're happy and fulfilled.

And sometimes it's just a matter of taking inventory. Of what you already have [00:13:00] and being grateful for it because you realized you started taking some things for granted And sometimes it's even the wins in the office we take for granted because we may have had five wins But we had four things that we didn't get done or we didn't get right and we're focused on what didn't happen As opposed to celebrating what did?

And so they're all intertwined, but certainly the health, um, and that can be physical, mental, medical, mindful, emotional health. Um, it can be, are we getting enough sleep? Are we providing our body with the right nutrients? All of those aspects. We also tend to, uh, put off doctor's appointments and checkups.

And all of a sudden, you know, that one month. Procrastination turned into a year and we are off on a dentist appointment or something like that. Um, and certainly relationships, whether it's the date nights that got pushed off, time with our [00:14:00] kids or other family and friends. Sometimes it's also that we're not even giving ourselves that self care time to just be.

You know, I know so often some of my best content, my best lessons come from when I went out and took a walk in nature for 45 minutes. Um, it's, it's, you just need to switch up that energy, but it's for me, that's not only the physical care, that's my mental care and my self care. Cause I love being outside.

Morning, I took a sunrise walk like that sets the tone for the day. Um, and I know my weather's a little warmer here in Nevada than it is for you. I'm like, that sounds beautiful.

Kathryn Thompson: And it's so interesting because. It's, they're, they're simple practices like going for a, you know, a walk or going in nature or just even getting up from your desk and [00:15:00] going and moving your body, like just switching up the energy is just, it's a simple thing that you can integrate into your day to day, but yet.

It's the thing that we don't do. We get so consumed with the work that we don't leave the desk. And before you know, it's like spent the whole day living off of coffee and I haven't actually even eaten today. Yes. 

Guest Speaker: And for that matter too, I just did it myself, but really starting to get more disciplined to not eat lunch at my desk.

Yes. 

Guest Speaker: To eat elsewhere, whether it's at another table, whether it's outside, whatever that may be, to just switch up the energy. Okay. 

Kathryn Thompson: Totally. So in terms of leadership and the person that you need to be in order to create that life a year from now, that day, that beautiful day that they've imagined. What do you find to be the hardest thing for somebody to integrate?

Because being who you need to be in the future, like that future person, right? Being [00:16:00] that person now, oftentimes there's things we need to let go of, there's things we need to change, there's things we need to acknowledge. Do you see anything within the people that you work with, some of the hard things that people have trouble with navigating through that?

Guest Speaker: It is, that's a fabulous question and something I'm reminded of often and not to say that part of my, well, maybe I am going to say that part of my role when I get to mirror back to my clients, I get to remind them. Of their own celebrations and of their accomplishments. 

Yeah. 

Guest Speaker: Because when you're constantly going after new results and achieving those goals, so often people will hit a goal and they're immediately working on the next, next, next, next.

And they forget to actually pause and celebrate what they already accomplished and acknowledge to [00:17:00] themselves That they made it to that level, whatever that might be. It could be a weekly goal. I'm not necessarily talking about the big, bold ones. It's the day to day goals. So I think oftentimes it's in the pause.

that when I start hearing from them of like, I just don't feel like I'm, I'm making enough progress or I haven't done this. There's so far to go, yada, yada, yada. I get to stop and say, well, wait a minute. What about this, this and this that you created in the last few months? And I can literally, cause I do it over zoom.

I will literally. see the, see it hit their face and they smile and they're like, Oh, that I think is, um, you know, that's when I love what I get to do because I get to remind them what they're passing over. Um, and I think that happens for all of us if we're not purposeful and intentional in [00:18:00] Not just setting goals.

It's about tracking our progress and celebrating the progress along the way. Because of course, what happens when you celebrate your programming, your subconscious to want to go do more so that you can have another celebration. And it gets, it becomes a rinse and repeat, um, energy as opposed to always feeling like you're behind the eight ball.

Who wants to get up in the morning when you feel like you're behind the eight ball. If you had a big celebration and you had something to celebrate the day before, you're a little more excited to get up and get to work the next day because. You're in a celebration energy mode. 

Kathryn Thompson: Yeah, I love how you frame that because I think sometimes like setting goals.

I know us business owners, we always do it, but there's like the negative connotation around like goal setting and getting so attached to the goal and the milestone and all the things. But I loved how you frame that because I think we have parallels in the work that we do when I [00:19:00] support people with marketing and sales.

That's one of the things I often hear. From my high achieving people is my marketing isn't working. My sales aren't working. And then I go in there and I'm like. You're crushing it here. You're crushing it here. You're crushing it here and you're focused on the one area. Is it quite working yet? 

Guest Speaker: Yes, 

Kathryn Thompson: well, you're willing to burn it all down or set it or whatever, right?

It's not like the highs and lows of entrepreneurship But yes, but it's like let's celebrate all of the amazingness and the potential in this marketing and sales campaign And, and yes, we can optimize this one area that needs optimization, but that's awesome. And the celebration and how you said it, the subconscious programming or subconscious to wake up every day and celebrate life and celebrate what we get to do.

Exactly. Nobody wants to just slug along and hate what they're doing. [00:20:00] I mean, right? So it's just such a beautiful reframe. I think for anyone that might be listening, that's like. I don't want to be attached to the goals and the milestones and all the things and like, that's what's causing me my burnout is being so in the numbers and the data.

And it's like, no, being able to see the progress and not just like the big bold goal, like you said, right. It's like all the little micro steps that we need to take in order to get to that year ahead in the life that we want. 

Guest Speaker: Absolutely. And I often with my clients and I think on most of my former goal sheets, I've turned them into celebration sheets.

Kathryn Thompson: Love 

Guest Speaker: it. Because for me also, when I hear the word goal, I feel like it's something out here and it's not here. But when you tell me, what do I want to celebrate? Ooh. I just got, I felt the energy in me because my, my subconscious knew what celebration energy is. [00:21:00] Yeah. And, uh, so I will ask clients, you know, what do you want to be celebrating three months from now?

What do you want to be celebrating the next time we talk? And then I'm starting that next call with what can we celebrate? Yeah. Um, and so it, it, I am a big proponent of, you know, the, what oftentimes we've heard, always wake up in the morning and be grateful, you know, journal three things that you're grateful for that you have in your life right now.

Coming out of corporate as a total go getter who was incredibly hard on myself, I could have knocked nine things out of the park and all I would focus on is the one thing I didn't. I realized as I started down this journey, the importance of Um, and so the, I started, okay, every night before I go to bed, I'm going to journal three things that I can celebrate [00:22:00] from that day that I created or accomplished.

And I will say it was so foreign to me in the beginning that. I literally was celebrating the fact that I was doing my celebration.

But that also just becomes a fabulous snowball of gratitude in the morning celebration at night. And if you're starting and ending every day, that way you, I feel like you can't help but create. Forward momentum. And that's what it's all about is to just make sure that today I'm a better version than I was yesterday.

And tomorrow I'll be better than I was today. 

Kathryn Thompson: Yeah. I love that. Like, again, very sort of, it will, it'll feel hard if we're, if you're in that stage of being really self critical, I came out of corporate, same thing, right? The one piece of feedback that somebody would give me. And I don't even want to say negative.

It was constructive feedback. That's where you be hyper focused, [00:23:00] even though. All of the other work was exceptional, you know, and it's, it's that hyper criticalness as high achievers. So it will feel hard at first, but it really is another real simple practice that you can start to integrate into your life.

The gratitude in the morning and the celebration in the evening. Now, what would you say to somebody who. Is hypercritical of themselves and we've, we've both been there who's like, oh man, that's a waste of time. 

Guest Speaker: I would say it's only a waste of time if that's what you choose to believe. 

Yeah. 

Guest Speaker: And I would challenge you for one week to choose to believe something different.

Um, and because that, that is what it comes down to, um, and I probably knowing me, I'd go do the research and have the scientific studies to prove them prove otherwise, but really what's even more important is their own experience of it. So, you know, literally for [00:24:00] five days, if you challenged yourself. To do this each and every day, you would start experiencing the difference.

And I also say you may do as you were talking about your own corporate experience, it made me think about bringing this philosophy to your own teams in the office. Because if you have a team who wants to collectively celebrate individual celebrations and accomplishments or team accomplishments, if you kick off every meeting with what can we celebrate?

You are immediately changing the energetic vibration of every meeting you will hold in your business. Totally. And that's not to say that you're not going to follow up and say, where's an area that you were challenged or that you need support with. So you're still can be addressing where there's need, but you're also acknowledging the [00:25:00] celebration.

Kathryn Thompson: Yeah. Which is so beautiful for like corporate culture, company culture, business culture. Right. And if you know, as you said, like as an individual. The subconscious and gets reprogrammed and likely if you've got a team of people, they're probably wanting to do good work as well. Most people do. Right? And they're probably high achiever if you're a high achiever and they're probably really critical on themselves anyways, which is what I've noticed with my team.

Right? It's like, I already know they're critical. And so it's like, I'm not sitting here pointing out mistakes. Although in my early days of leadership, and because I was hypercritical of myself. So, of course, I'm going to be hypercritical of everybody else. And so I was leading with that hyper criticalness.

Well, you're never going to get the best out of your team. If you're constantly pointing out all the things are doing wrong, because then nobody feels good in that. Right? Correct. They start, you 

Guest Speaker: know, dreading the meeting. Dreading the conversations with you. Yes. 

Kathryn Thompson: [00:26:00] Yeah. So such a transformation just in corporate culture, but also comes back to that leadership of being right.

Who do I need to be in order to really change my team, my life, my relationships, my health, right? You've got to lead with yourself first. So if you're not celebrating and you're not practicing gratitude, then to try and impose that on a team, just because you're told that you should, it's not going to.

It's not going to stick. Absolutely. 

Guest Speaker: Absolutely. It needs to be authentic, genuine. You know, I am the first one to say in leadership, I've always had the philosophy that I don't think I've ever asked somebody to do something that I wasn't willing to do, or I hadn't actually already done. Um, and, uh, to always be open to, I believe as a leader, it's our job to ask at the end of every meeting.

What do you need from me to be more successful with this project, with this goal, with your role, [00:27:00] like as a leader, I am there to support you. And so by asking them, you're empowering them and you're also ensuring. They can never come back later and say, well, I didn't know how to do this, this, or this. You gave them plenty of opportunity to be out, you know, sharing what they needed to be successful.

Kathryn Thompson: Yeah. And I love the whole like authentic, like authenticity piece. Like, you know, I'm not going to ask you to do something I'm not actually practicing myself or, you know, it's like walking the talk, so to speak. It's like 

putting 

Kathryn Thompson: words to action. Like, are you actually doing that in your daily life? And they're going to feel it, whether.

You want to try to fake it until you make it. They're going to, your people are going to feel it. 

Guest Speaker: Yes. 

Kathryn Thompson: Well, 

Guest Speaker: absolutely. And I, you know, even with probably what you do for a living with what I do for a living, it doesn't mean that I have mastered it a hundred percent of the time. 

Yeah. 

Guest Speaker: It, I am a work in progress.

I have seasons [00:28:00] of my own where I know that I'm excelling with what I teach. There's also seasons where I know there's room for improvement. And I will openly acknowledge that. Um, and I think that's the, that authentic genuineness, uh, that comes through because we're all humans and people can see through you when you are attempting to be something you're not.

Kathryn Thompson: Yeah. And I love that you share that because my next question was going to be around. You know, all of that, right? Is that there's, there's going to be challenges. There's going to be seasons of you, maybe not sticking with the daily gratitude practice. Like there's going to be times where you're not quote unquote perfect.

None of us are perfect. And so how do leaders sort of navigate that when they're maybe have fallen out of practice or fallen off the track, that's going to lead them to where they kind of want to go. Like, how do they get back on that track? 

Guest Speaker: I [00:29:00] think, um, awareness, um, is huge. I think the openness to being vulnerable, um, and I believe being vulnerable is not a weakness.

I believe that is a strength. That's how you connect with other imperfect, perfectly imperfect human beings. Um, and I think it's twofold. One, it's. Again, with that day in the life of exercise, I take it further. I have them not only write it, I ask them to read that every day. And those that are willing, they will talk it into their phone and record it.

And it's written as if it's already happened. So then they're hearing it in their voice as if it's already happened. So the vision of what they're creating is always in front of And then it's a matter of giving yourself checkpoints. So before every week starts setting that time up, whether it's on a Sunday night or a Monday morning, what do you want to be celebrating come Friday [00:30:00] afternoon?

Yeah. 

Guest Speaker: So now you've taken that year goal down to a 90 day action plan to a monthly plan to this week. What do I want to be celebrating five days from now? And that is what keeps you in a line alignment, um, with what you said you wanted in your business. or in your life. Um, and it's just having those checkpoints.

It's having accountability partners, it's having the right mentors and the right people around you. Um, just this week I had a conversation with somebody and we were talking about how one of the things I heard early on that really stung and I didn't want to believe it was true is that oftentimes the people that are around you when you start a business will not be the same people you have in your life 5, 10, 15 years.

Um, some of them, yes, some of them may not be. Um, and That was a tough [00:31:00] one. And yet it's true when you are someone who wants to constantly grow and evolve and become a better version of you Not everyone is built that way and it's a matter of being intentional with who you surround yourself with 

Kathryn Thompson: Yeah, and I think that's a fear.

I think sometimes that's, I, at least I know that was a fear of mine when I came, when it's entrepreneurship and then in my own personal development and growth, right, is like, if I choose to grow, will I quote unquote lose the relationships or will I outgrow the relationships that are closest to me?

That's a huge fear, right? And so it's like, right. Yeah, it's it's but when we are on that path of evolution and growth, we're going to outgrow it. Similarly, if you're in your business right now and you feel like you've outgrown the business, the bottle, the offers, whatever it might look like. Yep. That [00:32:00] doesn't mean you necessarily won't we burn it all down to the ground, but it's just like, how does that evolve and how do we expand it?

But yeah, it is a. It's a, it's a realization for sure when you, yeah, take this path of, of growth. 

Guest Speaker: Yes. And, uh, I, just even last year I had a big season of knowing that I was in a contraction and it did not feel comfortable. I was working my way through things, um, really thinking about, because now that my son is a teenager, uh, things were different.

Um, from when I launched the business. And so I had to even get reacquainted with my own. Why, why did I choose this business? Um, and there was never a doubt. I knew I was doing what I love. I just needed to reconnect, uh, with it, as I said, and, and get really clear on. Okay. I had the time flexibility while he, you know, was from toddler to 13.

He doesn't need me as much now. What does this next season look like? And what's the, [00:33:00] why is the, why shifting at all? No, the, why, well, I guess it did shift. I went from time flexibility to now I'm really focused on financial flexibility. So, uh, you know, um, being aware of that and being, um, open to it and then realigning and adjusting accordingly.

The good news is after every contraction, there is an expansion. So when you are in that season of feeling uncomfortable and feeling like you're in a contraction and reevaluating everything in your business, or maybe some big things in your business team systems offers, um, it's to be able to have peace knowing that the expansion is right, right behind us.

Kathryn Thompson: Yeah. And I love how you frame that because it's almost like a, there's a matter of factness to it of like, you're going to go through these contractions in your life and in business. It's all part of the process. It's all part of being human. And the beautiful thing is, is if you sit with that feeling of being uncomfortable in it, [00:34:00] on the other side of that, there is this expansion and this growth.

It's probably one of the biggest lessons I needed to learn in entrepreneurship eight years in now. Um, That there are going to be seasons of these contractions where you are re evaluating offers, team, structure, strategy, you name it. And the hardest part has been for me is, is the courage to let go of what no longer is serving.

Guest Speaker: There's a, there's a lot of courage that comes in and it's also the ability to just pause and sit with the uncomfortableness. Just yesterday I was on a call with a prospect and she was saying, I'm just so uncomfortable. And I said, that's awesome. No, 

Kathryn Thompson: it's not. 

Guest Speaker: Like growth doesn't happen when you're comfortable.

So know that when you are uncomfortable, [00:35:00] you're preparing yourself for that next level of growth. 

Kathryn Thompson: Yeah. And I love that again. Like, so sort of matter of fact, but also the joy of it. Like, oh, wow, this is exciting. You're in a contraction. This is fun. 

Yes. 

Kathryn Thompson: Yes. You know what I mean? And yes, it might, it'll feel painful.

And yes, it will feel uncomfortable. And yes, there will be fear. But there also is deep trust that. On the other end of that is that expansion and there is and you're creating space. However, you want to look at it. You're creating space for that next iteration of your business. Yeah. 

Guest Speaker: Yeah, it's a journey. It is definitely not for the faint of heart.

Kathryn Thompson: Not at all. Yeah. So it's been, yeah, such a pleasure having you on the show. I know our listeners are going to get so much insight out of it. I got a lot of like, wisdom bombs and just the way that you frame things is amazing. It's just those reframes. I think that Many of us need to hear, um, through the contractions through the burnout and all [00:36:00] of that.

And so is there any final things you would like to share with our listeners before we wrap up? 

Guest Speaker: Oh, 

Kathryn Thompson: so much. 

Guest Speaker: No, so much for having me. Um, certainly. I do hope that there's been a few nuggets. Uh, that your listeners can walk away with. I would love to gift to anyone listening who is interested. I earlier this year in January published my first book, uh, called lead with purpose, and it's 52 weeks to ignite growth.

It's written as a weekly daily devotional with thoughts for you to think about as the leader, as the CEO of your business, um. So certainly the whole, the book is available on Amazon, but anyone who's like to check it out, you can, um, download a chapter for free at Dana at your heart. com forward slash resources.

Um, and that is available. And I do have a number of other additional resources. If you are looking to learn how to [00:37:00] delegate more effective, effectively run meetings more effectively or evaluate which meetings you should be in, which you should not be in. Um, if you're looking for time saving hacks, because who of us are not looking for ways to buy back our time and to get more time back?

Um, I'd be happy to offer those services, please, or those resources. Please connect with me on any of the social media, LinkedIn, Facebook, Instagram are the three I'm on most. Um, Dana Earhart, business growth 

Kathryn Thompson: strategist. Amazing. Amazing. And we will link all of that up in the show notes so you can easily access all of that there.

But it's, yeah, it's been such a pleasure having you on and I know, yeah, our listeners are going to love this one. So thank you. Thank you. 

INTRO: Thanks for listening. We'll see you right back here next time. You can also find us on social media at Creatively Owned and online at creativelyowned. com. Until next time, keep showing up as your authentic [00:38:00] self.