My Unique Process for Articulating the Value of Your Work Without Making Grandiose Promises

After generating over a million dollars in sales and selling one of her businesses with a single email, your host Kathryn Thompson takes an unconventional approach to marketing and sales. So if you're ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry, without having to spend endless hours marketing your business and chasing clients, you're in the right place.

Be The Sought After Entrepreneur Podcast is here to help you ditch the cookie cutter, one size fits all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

Welcome to Be The Sought After Entrepreneur Podcast. And here's your host, Kathryn Thompson.

Hey, hey, super stoked that you're tuning in to this week's episode. I cannot wait to dive [00:01:00] into today's topic because I want to share with you one of the unique ways that I support my clients in articulating the value of what they do, specifically when they don't have one big tangible result or they don't really feel right or ethical making this big grandiose promise.

Because like you and I both know that. We all kind of come into our life in the world in our own unique sort of path and what one person might be able to create in an experience, a coaching container, a mentorship might look very different than what somebody else can create. And when we make these big, grandiose promises.

We're kind of funneling people all into this like one big thing, and it rarely looks like that in a coaching or mentorship space, and yet we're taught that we need to articulate the value of what we do, [00:02:00] having this one sentence that sort of encapsulates what we do, and yet, for many of us, We have a bunch of different things that we offer and we are this expansive business owner, so to speak, with a bunch of different levels of expertise and we struggle to put into words what we do because we're like, it doesn't really fit into one sentence or it doesn't really fit into two, you know, I bring so much more to the table and I have a unique way of working with my clients inside Spellbound and they offer Architect where I.

Show them basically how to come up with what I call enrollment igniters, which are basically these micro problems that you solve for people. And an enrollment igniter is like this nuanced portion of what you do that will spark your potential client's interest and really create demand for your services.

If you find yourself saying, Oh, I don't just, I [00:03:00] can't make that one promise, or I don't really fit into that, I do so much more, then you're going to want to keep listening because I'm going to show you kind of how to do that within this episode here. Because Right now, most soulful coaches try to fit everything into one big promise like, I'll help you find inner peace, regardless of the chaos going on around you.

And that is the messaging used to sell their services, so to speak, or I'll help you make 10k in You know, 30 days or I help you lose weight. And what ends up happening specifically when you have a saturated market where there's lots of coaches and mentors out there, that it doesn't allow you to sort of stand out and be different, and it doesn't allow you to really showcase the nuances of your work and the unique, what I call, mechanisms or way in which you support people.

It doesn't allow you to showcase that because it becomes very vague. In a one sentence, like, I'll help you find inner peace, [00:04:00] regardless of the chaos going on around you, there's lots of people that say that, right, but that also doesn't really tell me, how are you going to help me find inner peace, and how are you different than somebody else, where when we come up with what I call enrollment igniters, We are able to showcase, one, how we're different, because it gets really granular to these, what I call my, like, showcasing how to solve these, like, micro problems, so to speak, but it also showcases the way in which you do that, and if you have multiple ways that you support people, they're really beautiful because it showcases the vastness of the work that you do, Because the problem with this is that your work is nuanced, as I often will say, and depending on the person sitting in front of you, it may depend on how to best support them.

And that might look different, but inner peace and calm, for example, will likely [00:05:00] look different to different people. And what maybe they're trying is different. Um, maybe what they even define as inner peace is different, right? So a mom with three kids, young kids might look like, you know, inner peace to me would look like being able to carve out, you know, 15 minutes of my day to just like ground myself.

Whereas A single woman, let's just say, who doesn't have kids, but maybe has a busy career, is like, you know, I would love to not work in the evenings. See how different that is? Because it's nuanced to each person and everybody's experience is different. And so when we can come up with what I call these enrollment igniters, and you can come up with as many as you want, It allows you to communicate to the variety of different people that are sitting in front of you and in your world.

And what I'll often say is that nuance actually is your niche. Because if somebody can see themselves in what you're saying, they're going to be attracted to it. So you don't have to [00:06:00] say, Oh, a mom of three kids, but if you express, you know, as your niche, for example, you don't need to define it like that.

You can come up with a variety of different enrollment igniters that speak to a variety of different people that you want to support. And therefore they'll naturally be drawn to you as you share this in your content, because that big promise. is so vague, in my opinion, and won't likely create demand compared to when you use these enrollment igniters, because most people at any given time are looking for various ways to support them in solving the problem or achieving what they desire.

Most people also don't take this linear path to achieve it, right? If you look around you and maybe look at your clients. Many of your clients likely have maybe hired you, but are also, you know, trying something over here and over here, and it doesn't mean they're coach hopping, but people [00:07:00] that come into my world that come into Spellbound, for example, right?

I support them in one sort of facet or a few facets of their business. They might need additional support like energetics. I have a resident mindset coach who comes in twice a month, uh, an embodiment coach. I have an EFT practitioner. So I support people through like the somatic and the mindset and the embodiment and really integrating what they're learning from more of that practical, logical, Perspective with copy and content and systems and processes and all that.

Like there is a holistic approach to Spellbound. However, somebody might come into my world and join Spellbound and go, okay, well I need to now get maybe, uh, hire a VA, or I'm going to take this, uh, OBM training course to see who I need to hire in my business. Or I'm going to take a leadership course. Or I'm going to hire.

energetics person because I need more support [00:08:00] than two times a month, let's just say, right? That's how people navigate the world, and it's not that they're co chopping, they're just, you know, being resourced human beings, and trying to find the support that they need to really move through what it is that they're moving through.

And, your clients are likely the same, and so, your work in a lot of ways, One needs to express the uniqueness of what you do, but you also have to understand that people don't take this linear path to achieving the goals that they want. Some will stop and start. Some will enter into an experience and realize, holy shit, this isn't what I expected.

And not from a bad place, but be like, I didn't realize this healing work that I'm undergoing is taking me. as long as maybe I thought it would, right? Sometimes we navigate into things and we don't realize, wow, I didn't, I didn't expect it to either take us this long or be this much work, or I didn't [00:09:00] realize my inner critic was going to pop up.

So there's like pausing, stopping and starting or lots of clients that I work with. Really honor their energy and know that their energy is, uh, will come in bursts. Right? And they know that they can only do so much in one perspective, let's just say. And so they'll pause or take a BRE break or rest, which I totally encourage.

So again, not this linear from A to B, right? Which is what that big, grandiose promise actually does. It's like, I'm gonna take you from A to B in X amount of time and. It never, ever, ever goes that way. You could literally pull hundreds of coaching programs, whether it's like really deep masculine stuff, processes, systems, whatever, follow this step by step process, and you will still find many, many, many people that are like, yeah, my experience did not look like the A to B.

And then what ends up happening, in my opinion, in those [00:10:00] types of experiences is when we make those types of promises is that people if they're not taking this linear approach this A to B and they're like kind of all over the place and things are popping up and whatever then then then this whole notion of like inner self criticism happens but coaches can also put out the energy of like just do what I'm telling you to do follow it why can't you follow it And what ends up happening is people stop doing the work because they're like, well, I'm not taking this path that that is like laid out for me.

So I obviously I'm not doing it right. I'm not good enough, right? This isn't going to work for me. It works for other people, but doesn't for me, which is why. I love helping people that sell the invisible because they really get, y'all really get that it isn't this like linear path and y'all really get that it's not one big tangible result.

And so I created this unique approach to support y'all because [00:11:00] I saw a lot of y'all struggling with how to communicate really what you do, and again, without trying to like fit it into this like one big tangible result, and when you start to understand that customer journey from this perspective of your dream clients, you can speak to them in a way that shows them how you can specifically help them in a variety of different ways.

You're not making that big promise that is sort of like a blanket statement, or just brushing everybody with the same paint color, because that's not how the world is. We live in the gray, so to speak. It is very nuanced, and what looks like works for one person, and the experience they're having, is going to be a totally different one.

Which is why you can get clients in a, in a group setting, let's just say, or you could have, you know, 10 or 15 one to ones and every one of them will have a slightly different experience and they will reflect that [00:12:00] back to you. And that's because they're looking at the world through their own lens and perceptions and life and all of that.

And so what, what works for one might not work for the other. And one might be totally. You know, I love this specific approach that you use. And someone else might be like, I didn't really jive with that, but I love this, right? It doesn't, again, make your work any less credible or good or anything like that.

It's just, we all have our own way of working through the world. And we all perceive what we want to perceive in the way we want to perceive it. And And that is also why the work of selling the invisible is really beautiful because it really does allow people to have and get the support that they need in whatever variety or level that they're at.

And so I want to show you here today on the podcast. Two sort of prime examples [00:13:00] of what I mean by these enrollment igniters, because like I said, they are a nuanced portion of what you do, and they really speak to what you do on this nuanced level, but they also really speak to what I call this mechanism that sounds so masculine, but it's like the way in which you do it that's different than potentially anybody else out there, or at different enough that it's not just the same as what everyone else is saying.

Like I'm going to help you cultivate inner peace. It's like, there's this like nuanced, specific, differentiating piece of how you do that. And I call it a mechanism, but, um, it really is just how you do things differently. So I know on this show, I have shared. different ways that I've done this with my brick and mortar, but I want to do that again here, uh, for those of you that maybe haven't heard it, but when we had my brick and mortar wine business, there were very specific enrollment igniters, [00:14:00] and this is kind of where I got the idea.

and this unique approach because I was like this worked so well. First of all with a physical product that was coming into a very saturated market and I want to show you this from this perspective because this is kind of where the idea like I said came from and It worked so well and then I started to bring it forth in my business, my online business, and then I started to teach these and it was like people would come to me and be like, wow, this is so amazing.

I finally feel like I'm not trying to shove myself into like this one sentence that I can express it. And one of the exercises I get people to do is like, come up with 20. Come up with 30, come up with 40, like so that we don't feel restricted. Right? And then you can kind of narrow it down with testing and to see what really resonates with your people.

And typically, I'll say, you'll probably have like. between one to [00:15:00] four winners in a lot of ways, like four is kind of a minimum. Really, you'll have like four sort of winners that really do attract people into your world. And that are, like I said, showcase how you're different than for us, all the other wine stores in the city, right?

And when all the other wine stores in the city have been around for, you know, 5, 10, 15 years. They have a really loyal customer base. And so to attract people into our business, new people, but also people that have been doing this, it does require something a little bit different to at least get them to come and try our business.

And so. The first one that I want to bring up was, is the custom labels, right? So we would print custom labels in the store that they could put their names on, their funny jokes, whatever. It was just this very beautiful personalized way that they could, you know, walk away with this really fun, cool bottle of wine.

We didn't charge extra for it. It was all [00:16:00] part of the. the cost. And again, a lot of the other stores, one never did the custom labels. And if you got labels or bought labels, they were literally just packets of labels. And, and people would tell me that they would have to Jiffy marker on what, what it was.

So they'd put like, you know, Pinot Grigio or whatever on it, um, in Jiffy marker. So they knew what it was. And so many of them opted not to even get labels, but many of them just, yeah, had this like handwritten thing. And. Again, when you're presenting this bottle of wine, say at a dinner, you might not feel super confident going into like a Christmas party with a bottle of wine that's Jiffy Markered, right?

It feels very homemade wine. Um, and so what people also loved about it, not only did they get to customize their bottle, but they also felt really like proud and confident about being able to put the bottle on the table and, and open it and serve it to friends without friends being like, Why is that Jiffy Market on there?

You know, [00:17:00] that doesn't really look very, um, good or, or whatever, right? It's that perception. So, and then again, the custom labels got people talking. So that was a form of marketing. Like once they left the store with our wine, we found it very important that. Our wine was represented on people's kitchen tables or around dinner tables or with friends or whatever.

Whereas if people opted not to get it, they'd walk out with like a clear bottle or like a clear green bottle or just a clear bottle and they'd put it on a table and nobody would drum up conversation unless they tried the wine and were like, I really love this wine, blah, blah, blah. Where'd you get it kind of thing.

But, um, they would probably already know that it was some type of homemade wine and maybe not ask about it kind of thing. So That was why we did that. And so for us, one of our forms of marketing and the way in which we use what I call enrollment igniters now is we would use that as promotion or marketing.

So our social media, when [00:18:00] we did post on it, we would post. Pictures of other people's labels. And so we used that as like marketing and promotion because people would see other people's labels and their funny sayings and jokes and whatnot, and it would either spark, you know, inspiration for them to get into the store to do their own, or they'd be like, Oh man, I want my bottle to say that next, or The person's bottle that it was would be proud because they're like, Oh, that's my label.

And I came up with that saying, and then they would snap back a photo of their wine at the table. I still get people that send me pictures. People that I know well will still send me pictures of their wine when they pull out their wine to like make it, even though we haven't had the store for years, it's pretty cool.

Right? So this is what I call an enrollment igniter because it's beyond just the wine. Like we were selling wine. Absolutely. But there were, Unique things that we were doing differently that was different than other the other stores And if we just said come and make your wine 30 bottles of wine in six weeks or less For a [00:19:00] fraction of what you pay at retail every other store was saying that Right?

And so what makes our wine making experience different and unique and more personalized than maybe the others, and the labels is one of them. The other one was a convenient dishwasher. So no other store had a dishwasher to wash all 30 bottles at once. You had to manually wash each bottle. And that was one of the biggest pain points people express about making wine, specifically at home.

But it was also something that they didn't necessarily enjoy at some of the other stores where they were having to hand sanitize everyone. And so it felt more like this production line in a lot of ways. And the experience of it just felt like more work. And we wanted to eliminate that as much as we could.

We wanted to eliminate. Any of these pain points that people found annoying or time consuming or that they didn't like. And then the other thing is that when you're hand sanitizing, again, it's all manual [00:20:00] and so you can put more of the. You know, disinfectant solution in there and your wine can taste more like sulfite and not be good, whereas our dishwasher obviously was all like, you know, um, industrially done, like everything was, you know, there was never sulfite left kind of in your bottle or that taste of it.

And so. The dishwasher was something that people loved about our store and then again, it allowed them to like really enjoy the experience and the experience went that much faster because they didn't have to do every single one. And then the other one was the pure juice wine kit. So we were the only store in the city that offered these pure juice.

Wine kits, pretty much at the same price as all of the other stores where, who were selling concentrate. And so the quality of our product was that much better in my opinion, and could be over time when aged well, tastes very similar to something that you would buy for, you know, [00:21:00] 10, 15. $20 at the liquor store.

And so this was another big draw into our business because our wine didn't taste like homemade wine. And that was a big thing that we wanted, was like you walk away with this finished bottle with a nice cap on it with a, um. you know, a label on it. And when you're serving it, people don't know that it's, you know, something that you didn't buy at the liquor source, so to speak.

And then the other one was offering customers the opportunity to age their wine in oak barrels. Another enrollment igniter like, okay, I don't really care about the labels. I didn't really care about the dishwasher. The pure juice thing doesn't really bother me. Like, whatever. I just drank the wine. It's fine.

But what drew people in time and time again were the oak barrels. Again, a big investment for the store, but so well worth it. Like, I think after our first go through, like, we had paid off the barrel basically, and then some. And so, It was really important for us to bring these in straight out [00:22:00] of the gate because they did differentiate what we do and again, these are all enrollment igniters because we can promote all of the different things like in our promotion, show the dishwasher, right?

The pure juice, the quality of the wine, show testimonials that people say and rave about it. And then the oak barrels is like, I started a barrel club. So anytime. that I would look at sales for the month and be like, Oh, we're like low, like say January sales are low. I'm going to start a barrel and promote a barrel because I know I'm going to sell it out.

And typically I would sell out the barrel before I ever announced it publicly. So people would come in and ask about this barrel and then people would come in and go, how do I get into the barrel club? Like, how do I get on this list, this exclusive list of people? Because it always sold out. And oftentimes I would be like, okay, I'm just going to do a second barrel cause I already have 20 people.

So it was 10 people per barrel. Okay, I already have 20 people interested in this [00:23:00] Cabernet Sauvignon that's going to be aged in the oak barrel. And that's 20 sales right there using what I call, again, the enrollment of Conniter. But again, you can see it's not one big tangible promise of like, come make wine at a fraction of your cost, walk away with 30 bottles, which is what everybody else.

Was saying, and then for Spellbound, I want to give you perspective here because, you know, oftentimes people will come to me and spellbound is so much more than just helping people market their business, specifically those that are selling the invisible spellbound, you know, is really designed to help.

Soulful coaches write high converting copy so that you can shift out of the friend zone. That's an enrollment igniter because a lot of people will come to me and go, I don't know how to write high converting copy. Like, I'm really good at writing and I'm a good writer and I'm good at expressing myself.

I would say nobody has ever come into my world and said they're not great at expressing themselves. Most are really good at expressing themselves in some way, shape, or form. They just don't know how to move people out [00:24:00] of the friend zone, and so. I teach how to write high converting copy, like how to write copy that will actually move somebody to take action, and it's different.

Writing inspirational copy or content, so to speak, is very different than writing content or copy that converts people to take action or inspires them to take action. So the copy element is the mechanism. right? So that's the mechanism that people are intrigued by. But if I was to say, say my program promise was, I help soulful coaches scale their business beyond 10k in 90 days, that's what everybody else is saying.

Even if I said using high converting copy, like it's still pretty vague when so much of spellbound is more than just the copywriting, right? So building that marketing machine, so to speak, which sounds very masculine, but it's the processes and systems. Cause a lot of people that come to me, one, don't really know how to write high [00:25:00] converting copy, but then also don't know how to create that ecosystem, that system, that process that creates the predictability.

And so they're relying on being a content factory. So they're relying on posting every day on social, showing up in stories, all of the things. And yet, all of them tell me that they don't want to be a content factory. Like, if they wanted to, To be a marketer, they would start a marketing agency and they would do that.

And that's not what they want to do because their gifts are not that. And so they want to spend most of their time helping the people they want to help, not marketing their business. And so the marketing machine or the systems and the processes that I support them in, in setting up is another. Mechanism and a, and a really important part of the work that we do.

It's also a hybrid between one-to-one and Group. So you get highly personalized support and my eyes on your business for six months, which is again, really unheard [00:26:00] of in a group coaching setting. Like most group coaching programs are very designed, are designed in a very specific way. That is being sort of cookie cutter to cross the board, right?

Like you get X amount of calls a month, you can get boxer support, yada, yada, all the things, right? It's, it's very cookie cutter where, when I get on a call with somebody, a sales call with somebody, I'm like, I'm very flexible. Nobody has pushed my boundaries to a point where I'm like, okay, you're taking advantage.

Like again, everybody that comes into Spellbound and comes into my world in a lot of ways, I'm just so in awe of because y'all are so amazing. And I'm just like, yeah, I have the flexibility to sort of work with whoever's sitting in front of me. And again, I think this is something that's rarely done because not everybody's cookie cutter.

And so some people might move through Spellbound in a slower capacity, and that is totally okay. And so their six months looks like kind of nine stretched out because they're not utilizing the space or the experience, maybe to [00:27:00] somebody that's like, Moving through it faster and quicker and all of that.

And so to me, I just like work with people on a very individually, individual basis. Um, some people, you know, need to take like a bit of a leave because they have family stuff or, um, or they might need a little bit more one to one support than maybe what I had mapped out, but it all works itself out in the wash because Some people will want maybe five one to one calls, and some others are like, I only need two, or I don't even need any, like I'm good, right?

And so it all works out in the wash. So the program, while it's a hybrid, it's also very flexible, and that again is a, is an enrollment igniter, because people have either had maybe not the greatest experiences with group, and I've heard tons of different stories of how they are. And they just don't, not from like a, Oh my God, that coach or the coaches are not good.

It's just that the way it's set up doesn't necessarily work to accommodate, um, [00:28:00] how everybody is different in so many ways. And our learning capacity is different. Like the way in which we learn and process information is all different depending on who you are. And then the other bit of it is, is like a full marketing and sales, like.

You know, um, review of like what you're doing and creating sort of that aligned strategy for you. But I'm constantly looking at the big picture of what you're doing. And again, in a lot of programs, I've been in some like high level copywriting programs that I am in because I love to continually learn and they do like copy reviews.

And some of the copy reviews that I've seen in other programs is like, submit one piece of copy, like one email or one Facebook ad. And while that's cool. It all works together, right? So, you can't just look at one ad and go, okay, make all these tweaks without having a full perception of like what's happening at each stage of like that journey with the customer because what you say in the ad will [00:29:00] impact the people you attract and what you say on the opt in page will impact the people that opt in.

And so, you can't look at it as a one off. And so, I am constantly looking at the full big picture of that funnel and I'm constantly giving reviews. So people will submit like full email sequences or they'll submit the entire opt in ads, all of that at once. So I can have more of that holistic perspective so that those are the enrollment igniters.

And then I could think of, you know, however many more. Igniters for spellbound, for example, I have a resident mindset embodiment coach that comes in twice a month, which is phenomenal. Um, a client of mine recently just said that in and of itself is a selling feature. Like you need to talk about that more because literally.

She is phenomenal at what she does and my clients will say to me, like, she is one of your best kept secrets and I'm like, well, I'm sharing more about it because she's phenomenal and then I have [00:30:00] an EFT, uh, practitioner that comes in once a month again, which is, which is so phenomenal, um, for the somatic side of things and really shifting and moving those emotions out of your body.

Cause it's one thing to like conceptually understand why maybe you're procrastinating or self sabotaging or, you have perfectionism issues or whatever that it's easy to conceptualize it and understand it intellectually but then to like shift through it takes the somatic the nervous system all of that and to be able to offer that in spellbound along with a lot of like the practical logical some of the copy all of that sort of stuff the masculine is really really potent and so that's a whole other enrollment igniter right so somebody for example Who is like, I've invested in the strategies, like I've tried it, I've done it, you know, I, for whatever reason, it hasn't worked the way that I wanted it to, and I don't know why that might be, you know, I am [00:31:00] able to then say to them, I totally get it, and in my perception.

I don't think that you can have one or the other. Like I think in order for the strategy to work and, and, and feel good for you, you also have to be on board from that like nervous system mindset perspective. And so to, to just offer that to people without the mindset and stuff to me is like compartmentalizing and cutting things off, but also doesn't support people and moving through that really quickly.

And so. I offer both and that's kind of what's different. And it's also not just a mindset person. Cause again, you can intellectualize it. Like my mindset and embodiment coach that comes in again has been doing this for decades, um, is a doctor in her own right. And she doesn't just support you in You know, understanding of the awareness and the mindset, but really helps you cultivate that inner safety, belonging and significance within yourself.

Because without [00:32:00] that, that's where you get like pulled in every direction. That's where you know you procrastinate because of fear of rejection, but when you feel that inner safety within yourself, then. You're not fearful of what's going to happen when you express yourself in the way that you want to express yourself.

And so, it's such deep work that is such a beautiful, um, addition to Spellbound in a lot of ways. But then, then it's also an enticer for somebody who's like, I've done all the mental stuff. I've tried all the things. Well, this is how this is different. So you can see how these are just like Two examples of my businesses, and I've given you sort of like one to four, one to five examples within each one.

And now for you is, is thinking about how can I come up with my own enrollment igniters and how can I write them out? And I think the first place to start is to really, uh, like literally journal. Write down everything that you bring to the table and how you work uniquely and. Again, there's no [00:33:00] cap on it.

Like you can come with 20, you come up with 40, right? And then you start to like talk to people in your world and see what really entices them and intrigues them. I know the one to one for Spellbound is so potent for people because they have been just in group and they're like, I need more support than just going through a curriculum, right?

So to them, that's like amazing. Uh, the copy side of things, having somebody have their eyes on your copy, but not just from a one email, one, you know, ad. They're like, wow, okay, this is amazing. Like to have that personalized. I just had a client in Spellbound be like, oh my God, this is so, so helpful. And I had another woman just join and she's like.

I'm in the Facebook group and she's like, these Loom videos that you record personally for everybody that submits copy is like priceless. And I'm like, I know it absolutely is. And they're not like five minute edits, like where I'm just editing a document. Like I just did a full on sales page review that [00:34:00] was 25 minutes on Loom for somebody's sales page in my program.

And they're like, holy smokes. Like, thank you one for taking the time to like really go through every section on our page, but also like the depth and the like insight that you're bringing that we can improve on is phenomenal. And that, so it's not just like this like one off here and one off there where I'm spending a minute here and a minute there.

It's like, they get the full depth of like what I'm, what I'm bringing. I'm not just giving them feedback on like their header or a little bit of their sales page, which again, That's what you get in, in a lot of the other programs and some of the programs that I've been in and some specifically for copy, you know, where it's like, I'm going to give you the most pertinent feedback right now.

I'm not going to give you the whole thing because obviously that takes time. But the problem with that is, is that when you make these minor tweaks or edits, and you don't have the full picture, then it's like more work to kind of get that done. [00:35:00] So. That to me is like what lots of people will tell me, like, I get that one to one support, which is, which is phenomenal.

And so your goal now at this point, in my opinion, if you want to sort of break out of this one big tangible result or one big transformational promise, is to really write down all the ways in which you help people and how you specifically help them that's different in your opinion than what's out there and not different to like you're the most unique out there nobody else does this although that might be the case um it's like what is is different than what's going on in the industry because I know The hybrid of one to one and group, lots of people say to me, isn't scalable.

And I'm like, cool, I don't necessarily need to scale this to a million dollar program, which is what typically ends up being the goal. And to me, what ends up in that is that the offer that you put together is sacrificed as a result [00:36:00] because you're like, Oh, I want to get to the million. And I can't get to the million if I have a personalized approach.

To me is kind of asinine and an asinine way to look at it, because to me, my goal is to support people, not get to a million dollars, right? That's not the goal. And when the goal is In my opinion, about the I, about me, solely about me, I lose the essence of what I'm offering, which to me, the goal is about supporting the people that are investing, which is why I set it up this way.

And so people looking in might go, this isn't scalable, this isn't bubbleable, all the things, and yet I'm able to make and do really amazing work and also get paid really well to do that. And I'm, I'm okay, you know? So I think that's the other like, you know, a mindset perspective and the way in which I look at things sort of differently.

And so you can look at it the same way. And, and my, my view is, is like not to get hung up on like, well, I won't be able to [00:37:00] scale this or this won't work or whatever. Like, Put down on paper what you want and why you want it and what makes what you do unique so that you're not swayed by, again, like what the industry is telling you you need to do and how that's going to work.

And so that's what I call enrollment igniters. Again, you can come up with 20. It's the best way, in my opinion, are one of the best ways to really articulate the nuances of what you do and also break out of this like one sentence I help statement or big transformational program promise statement that to me just ends up being false flat or doesn't really articulate how amazing the work it is that you do and the vastness and the uniqueness of it.

So with that, I'm going to leave you. I cannot wait for next week's episode. Be sure to tune in and subscribe to the show so you don't miss it. Cheers. Thanks for listening. We'll see [00:38:00] you right back here next time. You can also find us on social media at CreativelyOwned and online at CreativelyOwned. com.

Until next time, keep showing up as your authentic self.