Beyond Polarizing Content: Authentic Marketing That Unites Rather Than Divides

INTRO: [00:00:00] After generating over a million dollars in sales and selling one of her businesses with a single email, your host Katherine Thompson, takes an unconventional approach to marketing and sales. So if you are ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you are in the right place.

Be The Sought After Entrepreneur podcast is here to help you ditch the cookie cutter one size fits all approach to marketing, and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

Welcome to Be the Sought After Entrepreneur podcast, and here's your host, Kathryn Thompson. 

Kathryn Thompson: Hey. Hey, super stoked that you're tuning this week's episode, and I cannot wait to dive in today's topic [00:01:00] because I wanna share with you a contemplation that I've been having and feel like I've landed on a point of clarity with where I'm sort of at with this contemplation.

And it really is all around the essence or the notion of creating polarizing content as a point of differentiation. To your competitors, but also as a point of differentiation to the types of clients or customers you're wanting to attract, right? So creating that polarizing content that attracts in who you want and repels the other.

Now, I'm not gonna say that polarizing content is all bad, but I wanna share with you the nuance of what I started to notice within myself, specifically since coming into the online space where I feel like a lot of these. Things have been magnified for me to really sit and contemplate. And one of the biggest things for me was when I was writing polarizing content [00:02:00] as a point of differentiation, there was this part within me that kept going, but the very thing you stand for, which is authenticity.

Kind of goes against creating polarizing content because polarizing content really is designed to create that point of differentiation to your competitors, but in a way that makes what you do. Maybe superior, maybe better, right? Maybe more right than the other. However, we want to sort of look at it. I'm just gonna give you an example of my point of differentiation in marketing, right?

And if you're in my world, you already know what that that is. That there is no cookie cutter, one size fits all approach and that. I don't believe in selling one big, tangible promise with a specific timeframe because I know at the core of who I am, I believe that deep transformation takes time, looks different for [00:03:00] everybody and isn't a linear path, and that we all come with our own nuanced story and layers and whatever it might be.

And so what looks like a quick process for one person could be a slow process for another, but quick and slow. Aren't better or worse than the other. Right? My Libra is shining here, right where I can see both sides of the fence and trying to keep sort of that balance. But within me, I kept thinking to myself, well, I am here saying there's no cookie cutter, one size fits all.

But then how do you write polarizing content that takes a stand for something saying that this is the better way, the right way, the more authentic way than anything else, right? Also, I really started to notice in content where, and I'm not saying this is done deliberately, where the other is put down and we've probably all seen an example of this, right?

Like saying something like, you know, I'm not the jet [00:04:00] setting money making babe, but I am this right. And you can see probably in my inflection of my voice where I got a little bit sassy there. And that is the polarization that I'm talking about where it's putting one type of human down in order to boost yourself up.

And again, I don't think this is always done deliberately. I just think in a point of, well, I'm not that I'm this, or I don't necessarily agree with that. I agree with this. Right. You can already see. That the polarization is creates an opposition. It creates almost a battle that maybe you're not even aware is happening.

And what I realized through my own revelation and contemplation and my own self-discovery, because I often would come with this big stance of what I believed in, I would take that stance because that's what we're trained to do as marketers. You know, put your stake in the [00:05:00] ground. Tell people what you stand for and tell people what you don't stand for, what you reject, what you don't believe in.

And we see this a lot in politics, right? There's a left and there's a right and they're both fighting for their cases and their causes. And that to me, I feel like has really translated. Into polarization content where it's like, I'm over here and you're over here and this is what I'm fighting for. Right?

And I'm not talking about basic human rights here, so let's, let's just get that off the table. I think there are some human rights things that are worth. Fighting for, and that's not what I'm talking about. I'm talking about what I just said. The example, right, is like, well, I'm not the jet setting yoga doing, you know, matcha drinking, you know, influencer entrepreneur, I am this right.

I'm the grounded down to earth, da da da da da. You can see in that polarization what, what it's designed to do, and we all know what it's designed to do is to show who you are. A. Authentically, which I think is [00:06:00] great, but it's also designed to create separation between what you're not and what you quote unquote reject or maybe what you don't align with so that you can ensure that you're attracting the right people.

But what I've discovered in that, and I started to get really curious about this because whenever I put out things that were very polarizing. There was always an opposition. Either My message didn't really land in a way that I wanted it to, and I always felt like I was sort of battling the other. And through my contemplation, what I realized is that when we are constantly creating polarizing content that whether it's over or very sort of subtle, not.

You know, even recognizing what we're doing, saying things like, you know, unlike right or not like this, right? Or this isn't for you if blah, blah, blah. Right? And again, I'm not saying that we don't wanna necessarily use this content. What I'm saying is, is that through my own contemplation, because I [00:07:00] didn't feel aligned with it, but I also felt like it was counterintuitive.

The very thing that I stand for, which is authenticity. And so what's authentic to me is authentic to me. But it doesn't mean that it's authentic to you or other people. But who am I to say that my way and my auth, what I'm doing is the right way, right? If I'm challenging somebody else's authenticity, right?

If, if jet setting and matcha and yoga classes and influencer lifestyle is the lifestyle you want and desire. Then, then why am I using that as a point of differentiation, challenging that part of it. Right. And it, it's, it's very subtle and nuanced in how it's said, right? You can, you can garner the tone of voice and the inflection in the voice, similar to how you would've heard me on this podcast, right?

I got a little sassy. That's the ego coming through with. This sort of [00:08:00] sassiness, and I'm trying to express it in this way because that's what I read when I am reading it. That's what I feel when I'm reading it, and it's very subtle and very nuanced, but there's a tone of voice that comes through because we're, we're using the other, right?

We're putting the other down in order to boost ourselves up or in order to differentiate ourselves and. We don't have to say, I feel like my way's better or I feel like being more grounded and down to earth is better than that, is more attainable, is more modest. What? However we wanna convey it. And I would get sort of, I would get repelled or I would get frustrated with that sort of messaging simultaneously.

I would get frustrated with my own messaging, right? Where there was polarization and where I was using that. And so I started to contemplate this and I started to think, okay, one, why am I getting frustrated [00:09:00] and. Living in the frustration and creating from the frustration and creating a response to the frustration was only creating more opposition and more sort of resistance.

And by that I mean, anytime I wrote content like that, it wouldn't land, right? Or if it did land, it was, it was landing in a rallying sort of way. Being like, yeah, raw, I agree with you, amazing, da da, da. But it didn't really translate into. The results that I wanted it to translate into, right, because. This opposition and this taking sides and this using others' identities, authenticities approaches, methods, whatever, and saying, I don't agree with that.

Well, trying to boost yourself. You can already see where that gets a little bit, I don't wanna say icky, but you can see where that gets a little bit. Huh? Interesting. You're using [00:10:00] that person and what they're doing. To put them down in order to boost your own self up and sell yourself like you can kind of see through it, or at least I could start to sort of see through it and maybe it's not as obvious to other people, and that's totally cool.

But it was one thing that was this point of frustration and so. What I often would do was that I would create content in opposition of it stating why I rejected that, stating why I didn't agree with that, stating how I'm different and how my approach is different and all the sorts of things, right?

Which is can be laced with judgment, right? You're judging the other, you're judging their approach. When you really don't know their approach, you just don't align with it. Rather than getting curious about what is this showing me about what I value and what matters. And can we create content from a place of what, what we value and what matters without announcing what we reject.

And that [00:11:00] is such a huge revelation when it comes to creating polarizing content and creating points of differentiation. Because we can still be different. We can still express ourselves authentically, we can still show others. Who we are and what we stand for without putting the other down or without subtly expressing that what they're doing is wrong and isn't right, or isn't good, or isn't, as, you know, a good form of success or whatever it might be.

And we've seen this content, and I'd love for you as you're listening to this, to just sit back for a moment and contemplate content that you've maybe seen or witnessed. Or maybe it's content you've created yourself. And again, this isn't to shame you. I think as we learn and grow, and I've done this as well, right?

We, when we're trained in a certain way, we adopt those things and then over time, I. I think we start to sort of flex our muscle of like, [00:12:00] okay, well what actually feels right to me? Or as we grow and evolve things shift and change, right? And that's the beauty of not the one size fits all approach, but also that, that our authenticity is ours and it gets to evolve and change and grow.

And that who we were yesterday, who we were in our twenties, thirties, and maybe now forties, is, is drastically different. And that's the beauty of this. And so. There's grace that has to be given here as well, which is why I am sharing my story. Because the first initial realization came from me putting it out there and then continue to put it out there.

And every time I did in my body, I didn't feel good. And I think at first it was like, well, because you're, you're vulnerable. You're stating what you believe to be true. You're stating what you stand for, which can be very exposing. But. You're doing that while also stating. What you don't stand for, rather than just creating from a place of what do I value and what matters.[00:13:00] 

So for example, as you know, I believe in authenticity being not a one size fits all cookie cutter approach. Of course it isn't. Right? And so do I need to state that of like. These are just one size this, those are all just one size fits all approaches. Mine's a, you know, a non cookie cutter approach. My way is better because that's the way that authenticity is.

And unlike the other people that just sell you five steps to blah, blah, blah, like my approach is gonna help you actually get true authenticity. You can see in that, right, that. My approach and the way that I was stating it is subtly saying that the other way isn't the way In reality, some people really love a five step process and framework, and they thrive with it.

Right. Some people can take a checklist or a blueprint and run with it. Others might need one-to-one [00:14:00] personal support. And so who am I to say that the five step isn't the way? Who am I to say that, you know, a framework or a template or whatever doesn't work for people? Because, because it's not that black and white.

It's not that right or wrong. Also, everybody's on their own process and journey, so they get to take the journey that they want to take. Who am I to say that that journey or the process that they're going through is only gonna lead them in a dead end? I. Right, and that's what I feel like a lot of the online polarization content for me is what I see is we're creating it in opposition and we're then keeping ourselves in orbit with what we reject.

And so what came through for me even further than this was number one. Anytime you create this opposition, Catherine, or you create this polarization, there always is gonna be sort of this underlying current of battle. I'm [00:15:00] in battle, right? I'm in. I'm fighting against the very things that I don't agree with and I don't align with, rather than being in full service to what really matters to me and what I value, and being in full service to those people that value similar things.

Without any opposition, without fighting against a machine, I don't agree with just getting really curious, why am I frustrated about this? What doesn't feel true to me? And then how can I be of value and of service that's in alignment with my values and what matters so that I'm not in constant battle mode fighting against?

Because when our energy goes to what we reject, we're always in orbit of that. We're always going to be circling in orbit of what we reject, and if our energy is going to that, into the battle, into the rejection, into creating polarizing content that [00:16:00] stands for something that goes against something else.

We're always gonna be in opposite. We're always gonna be in battle and opposition. We're always gonna be fighting against, rather than fighting for, which is very subtle and very nuanced. But it's the thing that we're fighting for, which is what we value and what matters. If we put all of our attention there, think about what is possible, and these are the questions I started to ask myself, what would be possible?

Number one, I would feel like I was in less resistance to my reality. 'cause when we're fighting against it's force and push, we're literally fighting in resistance to the thing we don't want. And we're focused on, well, I don't want that, and I reject that and I don't agree with that. And so I'm gonna create content, I'm gonna create programs.

I'm gonna create offerings that literally go against everything that I don't believe in. So it's, [00:17:00] there's this subtle fighting energy, right? Fighting against the machine rather than focusing all our energy on, not what we're fighting against, but what we're fighting for. What do we value? What matters and why do we do what we do?

And it's not because we don't like X, Y, and Z, right? It's because we see possibility in a different area that could have a, an impact on people that desire X, Y, and Z, right? And we create from this place, we create from a place of possibility. We create from a place of harmony. We're not in constant battle and fighting and polarization and opposition to things we don't want.

We're actually creating from a place of what do I actually want to see? What are the desires and the values and the things that matter to me? What, what? How will that transpire? Can you see how much [00:18:00] more expansive? The two energies are like, I hope when you're listening to this you can feel that expansiveness, the fighting against is force push resistance, struggle.

Right? So that was another thing I started to contemplate. Like, why, you know, does it feel like a struggle in certain areas? Well, it's because I'm approaching it from a fighting against, I'm approaching it from the things I don't want. I don't desire. I, I reject. Right? My, my mind and my heart is there.

Fight, fight, fight. Battle. Battle, battle, right? Well, think about the, what are you fighting for is a very different energy, right? Of there's, there feels like there's this expansiveness. We can think about what's possible. There's, feels like there's harmony, there's flow. You're not fighting against anything.

The other beautiful thing that happened to me when I started to contemplate this, was so much more expanded of what was [00:19:00] possible because I was no longer orbiting around what I rejected, right? I was opening myself up to, well, hey, wait a minute. If I value this and these things matter to me and these things are a value and matter to other people, here's how I could impact.

In that way, what? What would be possible in terms of impact? Well, all of a sudden, the way in which you do business changes. The way in which you look at business changes. The way in which you offer things changes, right? Because when you're orbiting in what you reject, at least this is my. Experience is that I was so hyper-focused on what I didn't want, right?

Well, I don't wanna do big launches. I don't wanna sell in a pushy way. I don't wanna add fomo, I don't wanna do all these things. And I'm then that much more pulled into that orbit. You think of a planet going around another planet, right? That gravitational pull into. That, right? Well, the same is true [00:20:00] for you and your energy.

I had this gravitational pull. You become sort of in that vortex and pigeonholed, and you can't see outside of that pull, right. You can't see outside of it. When you release yourself from that gravitational pull and you focus on the things that you want to create from a place of value and service. And you don't care what anybody else is doing.

You don't care how they're running their business. You don't care what the industry is doing. You don't care what people are saying in the industry. You don't care how people are celebrating in the industry. You don't care about it. Then you can actually create from this beautiful blank canvas of possibility because you're not bogged down by all of the other rhetoric that's going on in your brain going, but I don't like that, and I don't like this, and I don't like that.

Which you know. Sure. Somebody might say, well, that's judgment. I think it's important to understand what you don't like. Right? I'm not saying that we don't wanna sit there [00:21:00] and and identify what we reject. I think that's the starting point. That's not the end point of our creation, which is, for me, it was the starting end, the end point, right?

It was like, what point am I getting across from this point of frustration? Rather than let that frustration fuel you, but then get curious about. Not making a point about why your belief or your approach is better, right? Or that your approach is more successful, or your approach is that much more different than anybody else's on the planet, right?

That you can then go, okay, I'm frustrated. Why am I frustrated? And the question then is, isn't how can I get my point across for my frustration and why I don't agree with these things? Instead of going, how can I then take that point of frustration and get curious about what is this telling me about what I value and what matters to me?

I. And then, then what do I need to create? [00:22:00] Or maybe I don't need to create anything. Maybe the frustration just goes away and you're like, okay, cool. Carry on. Or maybe you go, oh, interesting. I didn't realize that this was the deep value or the thing that mattered to me the most, or. Why I would love to impact in this way because I am seeing all of this over here.

I'm seeing the things I don't agree with, and that's where innovation comes, right? Innovation doesn't come from fighting the machine. Innovation doesn't come from pushing against what you don't like and what you reject. Innovation comes from understanding what's going on over here and not letting that impact you.

And allowing the innovation to come through because you're like, okay, I, I actually reject these things and I don't agree with it. Cool. Again, it's not about that not being on your radar, it's not about bypassing your frustration, right? It's about going, I understand this, and now, okay, what can I create? Be based on what I [00:23:00] value and what matters and what will help and support not only me, but other people who might be seeing the same thing, might be feeling the same thing, might be going, man, I don't see how I can exist in this paradigm.

Then how do we create outside of the paradigm? You have to release your orbit around what you would reject. You have to not allow that gravitational pull to pull you in so that you're fighting for a cause, right? That your, your marketing isn't fighting for a cause. Now, again, this doesn't apply to humanitarian work or those sorts of things.

I'm talking about, you know, online coaches and consultants, practitioners and healers. I'm talking about those types of businesses, service businesses, potentially product businesses, right? Where. Your work and what you're doing, yes, sure is deeply transformational, but, and you [00:24:00] are not fighting for a cause, right?

You're not fighting for some cause you're, you're supporting people in that transformation and your approach and your method is your approach and method. But it doesn't mean that the other approaches and the other methods. Don't benefit people. Right? There's lots of people that say, I love EFT tapping, and others are like, it didn't work for me.

Lots of people say, I love meditation, but I don't like somatic yoga or whatever. Right? I talk, therapy has been a lifesaver for me. Talk therapy hasn't worked for me. Right? This is what I'm talking about, that there's. There's people on both sides of the fence always that are gonna have a perspective that one method worked for them and maybe it didn't work for somebody else.

But it's not about, well, my method is the only method, right? And that can subtly come across when we're creating polarizing content. And I also think from a receptivity place. There's a subtle opposition, a subtle [00:25:00] battle, a subtle like fighting against the machine that comes through when we create this type of content, at least from my experience.

And so this is what I've been contemplating lately, is how can I take. These patterns and these things that I see very quickly in industry and how can I take those points of, Hey, hmm, doesn't really kind of make sense, or this doesn't really jive with me, but how can I then create value if that is what I'm feeling called to do and how can I create it from a place of what truly matters to me and not being worried about.

What anybody else is really doing or what they're creating or why they're creating it, or not even challenging that, their approaches to things. Because like I said, many methods, many approaches work for other people. You know, um, like I, I heard recently a woman say that she's got a hundred and some tools in her toolkit, and instinctively I was like, oh, wow, you know?

I would want a more simple approach. That's just how I'm wired. I'm like, I [00:26:00] don't want 170 some tools in my toolkit. That feels overwhelming to me. But she was talking from a place of like, these tools have saved my life. So my, my desire for simplicity and my nervous is going, wow, I'd be so overwhelmed if I had this toolkit of 170 things to even think about.

She's saying how it saved her life. And so there's, there's no right or wrong, right? It's very nuanced and our experience is nuanced. And so that is what I wanted to share around polarizing content because it's something that I've been contemplating for a few years now, and something I feel like was really amplified when I stepped into the online space where.

One, I didn't feel like I loved creating that content. It never really felt great for me, and I was trying to find my way with it, and I think I needed to do it. Like many of us, we need to experience things. We need to try things in order to realize what we like and what we don't like. And then I also started to see it being like very amplified when I was reading [00:27:00] other people's content where for me, there was a subtle tone or an energy that was coming through, and that's to me, the energetic of language, right?

You could have words on a paper, and as the reader is receiving it and reading it for me, I can feel the underlying current and the energy that comes through it, and I'm like, huh, that feels. Like it's kind of condescending or it's putting other people down, and the writer and the person expressing often is not doing it deliberately and not sitting there going, man, I can't wait to put that person down.

They don't even realize that they're doing it because it's something that. We've been taught to sort of do right, um, to create that point of differentiation with our competitor rather than standing in that authenticity. And to me, that's what the crux of all this was, was that I was going, what's actually authentic to me?

Wait a minute. I don't like being in opposition with people. I don't like fighting against [00:28:00] people. I don't, I'm a like, again, I'm a Libra son, right? I'm here for balance and harmony, and I can often see both sides of the fence very quickly, and taking sides is just never being. My thing. And so it, I'm like the middle ground or the middle road, and I, it's not that I don't have opinions and I don't stand for things and all those sorts of things, but I can see other people's perspectives very quickly.

And so when someone says, well, I believe this, and I'm like, well, I, I believe this. You're allowed to believe that, and I'm allowed to believe this. That's my stance in a lot of my approaches. And so the polarizing content was like, pick a side. And that can be really hard. And I remember this very one final little story.

I remember this wholeheartedly, was one of my biggest challenges in my master's degree. My thesis advisor was like, you need to pick a side. And I was like, shit, I don't want to because I can see both sides and for me. [00:29:00] He wanted me to pick a side, and I was taking the middle ground because I didn't want to paint this idyllic picture of where I was in the Philippines that had a lot of PO poverty, marginalization, oppression, racism, you name it.

Right? And then I was writing about my experience there and I was like. It was life changing. You know, it reconnected me to nature. I've never felt so good in my body, my skin, my hair, the food we were eating, the friendships, the belonging, the community, you know, what matters in life, which is a big question of mine and has been, you know, what truly matters and then are we reliving our values are reliving what truly matters.

And so my whole approach was like, I have to take a balance here. I can't say that. Going there and being in that remote place was like the best thing on planet earth because there was such deep polarity [00:30:00] and contrast, right? It was harsh landscapes. There was no running water, no electricity. I, you know, tell people this now, and I'm sometimes like, how did I do it?

But at night I'd put my bug net on and there would be rats and mice running around and hitting my bug net. People were like, what? And you could hear them and my. Translator would often say they must be playing basketball up there. They love playing basketball in the Philippines. And so she'd be like, the mice I think, or the rats or whatever are playing basketball in the rafters.

'cause we could hear them running around. And so it wasn't, it, there was beauty and there was also despair, you know, and that to me is life in a lot of ways that the full spectrum of life isn't, isn't just all good. Right. Which is. Part of what I stand for, which is why I veer away from this one size fits all approach, but also veer away from selling people on one path of like, make 10 K in 30 days and life will be grand.

And I can [00:31:00] see on both sides of the fence that there's more to that story. It's more nuanced. And that is what I was trying to express with my thesis and with my book that. It was hard for me to take a side, but in academia, when you're doing your thesis, you have to defend it. You have to defend your quote unquote findings.

Right? And for me, the findings and what I walked away with is that there was this complexity to life there that. I think a lot of us in the western world could learn from and take away family, belonging, community, you know, living off the land in a way that wasn't, you know, exploiting. Right. Although there was exploitation there.

There were people that wanted to build a road, and I think the road is now finalized and has been built, but they wanted to build a road to develop that area for ecotourism. For people like me, you know, very [00:32:00] privileged white woman to go and travel and experience that coastline, which was like some of the most beautiful, untouched coastline I've ever seen and ever witnessed.

And. It would displace a lot of people. So there was a lot of complexity there and it wasn't like, this is right, we should build the road and do the ecotourism. It's gonna benefit these people 'cause they're gonna have jobs and all the things, eco development, all that. There was more to the story and that was what I was trying to share, but that is what I.

And about in a lot of ways is to show all facets of the story. To bring all points of communication to the table so that we can see both sides, so that we can understand the complexity of the story. And that is who I am at the core of who I am. And so why I'm sharing this with you, 'cause it's not a surprise that writing polarizing content feels.

Weird for me because I'm like, but there also is this, but this could also be true, but this could [00:33:00] also be true, right? Because what's true to me might not be true to you. And so that part of my Philippines story is, is that. My whole point of that was that I didn't wanna paint this like idyllic story of like, man, there's so much we could learn from these people and I don't think we should put the road in.

And I don't think that there should be ecotourism there because I think there's so much there that we can learn about living off the land and being a nomad and all hunter gather and all those sorts of things. But then you could also. Argue that like that's easy for you to say. And this was my dilemma was it was easy for me to say that because I was coming home to a house that had a La-Z-Boy recliner and.

You know, power and hot showers and you know, I could drive a car and get food and all of the things, but to me there's pros and cons to both, and that's [00:34:00] me at the core of who I am is always sort of juggling that. And so polarizing content and you know, using what we reject. To boost who we are, to me, as part of the issue.

And this goes across not just marketing and sales, not just in the online space, but in life, right? You look at politics, right? There's this illusion of there's a left and a right, and we're fighting for what we stand for and believe in, but what we're really doing is just fighting against each other. And that's my whole point is that can you imagine?

What life would be like, what your business would be like, what the world would be like if we work together to fight for what we believe in, in a, in a lot of ways. Now I understand there's a more complexity to that, right? So even making that statement, I'm like, but it's, it's nuance and it's complex and all of the things, right?

It's, it's, it's easier said than done. But in business, I [00:35:00] think as business owners who are here to create an impact and change. People's lives in a lot of ways. I would love to invite you to play with that whole thing. 'cause that's what I'm gonna be playing with is like, what am I actually fighting for?

And the more I can detach myself from that gravitational pole to play in the realm of fighting the machine and fighting against what I reject. And really paying attention to the language I use and really paying attention to how I express myself and not from a self-editing and not from my diluting place, but really being intentional with, and not that I'm not now, but.

Through my own evolution and through my contemplations. Again, authenticity changes and shifts in my opinion. So with that, I hope this episode has. Allows you to contemplate or maybe think [00:36:00] about ways that, you know, you're expressing yourself and sharing what you do and all those sorts of things and maybe giving you some aha and, and gone Yeah, you know what?

I actually don't jive with polarizing content either, and I've never really sort of jived with, you know, putting others down. And I know that sounds weird because anybody that's in my world is very integral, probably very empathetic, compassionate, and would never want to put somebody else down. But it, it's oftentimes done without us really knowing it, right?

Where it's like saying something like, oh, I don't use icky fomo, or I don't use icky sales stuff. I've used that language. So I'm sharing my own example, being very transparent and honest about it, that then there's a subtle shame that happens, a subtle undercurrent that we're putting out into our field that's.

Somehow criticizing those that do use FOMO or do [00:37:00] use deadlines or do live launch or whatever it is, or use hype marketing, right, or that somehow hype is a bad energy. I'm not the hype girl, never have been the hype girl, but there are people that are hype people and. It's amazing. We need hype people, you know, that's what I'm trying to express here, is that in very subtle ways and the messaging I put out and the copy I put out and the marketing, I never want to intentionally put other people down or shame people.

We're human and we express ourselves in the ways we express ourselves, and I think that. When we become more aware and maybe more, you know, we expand in what we're doing. Some of these things become a realization. And for me it always starts with a sensation in my body of like, huh, it doesn't quite feel right.

And then it's like, okay, but why? Right? And often when we look around, we just see that repetition happen and then all of a sudden it's like amplified in our face. Like, oh wow, this is everywhere. Right? [00:38:00] I don't feel good about doing it. I've done it, but I don't really feel good about doing it. And now I'm seeing it sort of amplified everywhere.

And for me, the process is always getting that curious about, well, why? What, what is this? Trying to tell me about what I truly value and what I believe in, and also how I am here to sort of be, you know, um, so with that, I hope this episode has sh a light on that for you. Um, especially if you've never really aligned or jived with creating that repelling, polarizing content.

So anyways, hope you have a five day cheers. 

INTRO: Thanks for listening. We'll see you right back here next time. You can also find us on social media at creatively owned and online@creativelyowned.com. Until next time, keep showing up as your authentic [00:39:00] self.